Marketers of IH, I Wanna start a project to properly learn Marketing. What are your recommendations?
Hello IH's!
I recently read the book UltraLearning and felt very inspired to start a project and learn Marketing, there are like 9 principles to start doing your project according to the methodology, but the main part is the curriculum (principle 1), and the project to execute the theory (Principle #3). I'm gonna start executing the knowledge on my startup and helping others along the way.
In terms of the curriculum I found this $999 course Demand Curve:
- Learn efficient ways to acquire B2C, B2B, mobile, and local customers.
- Run ads on all major channels—using effective, 2020 techniques.
- Track how site visitors behave, and learn how to act on that data.
- Make top-tier ads that people click for the right reasons.
- Write, build, and test landing pages that convert better.
- Master the tools of the trade: Hotjar, Google Analytics, and more.
- Create a high-converting onboarding experience.
- Leverage content marketing and SEO to generate revenue—not just traffic.
- Master B2B outreach tactics: how to scrape, email, and convert leads.
- Design a referral program that users actually want to use.
This is practically what I think I need to learn(AFAIK) to grasp Growth Marketing. Do you think this could be a good path? Or do you have any recommendations on what resources can I get to improve or replace this course that I found?
Any advice is welcome :)
Thanks in advance!
Personally I wouldn't buy a course for $999. I'd learn from free / cheaper resources online, then spend what you save implementing what you've learnt. You'll learn more doing than watching videos.
Here's a bunch of the best marketing resources out there that are all free:
And sorry to self promote, but as Rosie mentioned I also run Marketing Examples where I break down real world marketing strategies. I've poured eight months into it. And genuinely think it will really really help. All free.
Finally, I'll add that @coreyhaines really does know his stuff. I've learnt a lot from his writing. If I was going to buy a course it would be this one.
Actually, finally, finally, marketing tricks which courses teach come and go. What you need is an understanding of fundamentals and how people's brains work Marketing is all physcology. I'd recommend a classic like The 22 immutable laws of Marketing to grasp that.
Thanks for the thoughtful response Harry. I always wondered where, and how did you learn everything you knew about marketing, I'm gonna definitely use the resources you recommend for my project.
I find that the idea to use the money as a budget to learn paid marketing is a clever one, the only thing stopping me is the idea to make the process as fast as possible and explore as much as the spectrum of Industries and Marketing is (Paid Marketing/Content/SEO/Ecommerce/Services/SAAS/Etc.). Maybe it's a bad approach to be very broad in trying to learn every aspect, but I want to know the whole thing to grasp how the mechanics of marketing in different businesses are. If that makes sense.
By the way, I'm already a fan of your work so no need to insist :)
Hey Alonso! Demand Curve’s course is fantastic but I’d probably start on the psychological level.
Three books that are fundamental to the “meta learning” stage one of Ultralearning for me have been:
Then you can get into the tactical stuff.
Tactical stuff varies per industry so it’s not worth investing in unless you know what industry want to learn tactics for. E-commerce, SaaS, services, digital products... they’ll all be different.
That's exactly what I was looking for, meta-learning was something that I was having trouble finding material to learn, I'm definitely gonna use your list of books.
I already said to @harrydry that I'm thinking about grasping marketing in terms of industries and themes, maybe it is ambitious, but my idea was to learn the most and get my own project going as well as helping some startups(from different industries) in marketing following the book methodology.
I would love to hear the opinion of somebody who knows marketing and has an idea of the ultralearning book, what do you think about it?
PS: I really dig the process and approach you took for the Hey Marketers site
Thanks mate. Hey Marketers has been a fun project.
Yeah I mean one of the early steps in the ultralearning method is just getting out and doing stuff.
You could definitely try to do some marketing for other companies. If you were to do that, I'd recommend (1) hand-picking early-stage startups and offering to do work for free or (2) signing up for something like Upwork and doing cheap, one-off projects.
The other option, which, in my opinion, might be more fruitful, is to create a product you can market yourself. Create a template/course/ebook and learn how to market digital products. Create a no-code tool like a mobile app with Glide or a membership site with Memberstack and learn software marketing. Start a Shopify store and dropship some simple tee shirts with unique designs to learn ecommerce marketing. Even start a podcast and interview other people in your city or something like that.
Option #3 could be to reach out to a freelancer/consultant and ask to apprentice. Do free or cheap work for them to help out in exchange for them sharing their knowledge.
Those are great ideas @coreyhaines. I mainly gonna apply your second option because I already have a startup, and I also run a podcast for the startup, not the classic interview podcast, but a one about riddles. Option #3 is something I haven't considered that I am definitely gonna explore.
Do you mind if I email you personally asking for some advice in the future?
Thanks again for the advice.
For sure! Any time. I think my email is on my IH profile but you can also DM me on Twitter for it if you need as well.
Completely agree with this.
The courses from @coreyhaines are worth a look - https://learn.coreyhaines.co/
Also, maybe books like This is Marketing from Seth Godin, Traction by Weinberg/Mares
And Marketing Examples by @harrydry
Thanks for the response @rosiesherry, I knew Seth Godin was a great Marketer but never heard about his book, I'm gonna put it on the list. And I'm gonna look up the @coreyhaines course.
I never pay for course, because I believe successful marketing is based on experiments and practices. But I do have subscribed to a stack of newsletters to keep myself updated from a different subjects.
Search / Content / PPC: KlientBoost
Customer Success: Groove
Conversation: Drift, Intercom
Social Media: Sprout Social, Later
Analytics: Databox, Dataroom
Email: Automizy
Instead of buying a course, I think starting an actual business, where money is on the line, is a much more valuable lesson.
I'm in the exact same boat as you, where I really want to learn digital marketing, or at least have the basics under my toolbelt.
Imo the easiest way to learn some real hands on experience, is via drop shipping.
Dropshipping lets you start a "business" with very little to almost no upfront cost, and the business is entirely dictated by your ability to perform digital marketing, networking / out reach, collecting emails, making sure your site converts, ensuring your site can develop organic traffic.
I'm personally going to start dropshipping, not really in a sense to make money, but to learn these lessons from a hands on experience. Definitely cheaper than a $900 course ;)
Thanks for the response @sosa067 I have a startup already, so I'm thinking on using the knowledge I get and scratch my own itch, I'm also thinking on helping others startups with their marketing strategy.