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Marketing a B2C SaaS in the EdTech space

Hello everyone! We are set t launch our AI powered LMS on march 12 and I would like to know everyones thoughts/ideas on marketing this type of app.

Here is a snippet of my pre launch strategy:

-Pinterest for our free lead magnets ( ebooks on topics like classroom management , STEM activities for kids, ect )

-Email campaigns for those who sign up for the free resources.

-Posting blog post and articles/ lead magnets on twitter.

-TikTok/instagram/facebook for build in public updates/ related content for teachers

-Daily blogging / SEO ( blogging about build in public and AI in education along with other useful articles for teachers. )

-Running lead mag ads to generate data on FB for future retargeting ads/look a like ads.

-Feature snippet/ teaser videos on social media and pinterest.

-Turning blog post into vlogs for youtube.

-Considering doing build in public on youtube as well.

on February 20, 2024