Marketing a Productivity App

A lot of them have taken a bottom-up approach to growth. Meaning they are first adopted by team members and are adopted up through the organization. The growth levers for every product are different.

A few things to consider:

What is the core problem Loopin solves for users? What alternatives are they using? How does Loopin do XYZ better?
What is the 'aha!' moment that your users experience with the application?
There are tons of online communities where you can find people in your target demo if you know who that is.
Figure out what your atomic network is. (This may take some time. You need a lot of data). An atomic network is the smallest network needed that can stand on its own. For Slack it's 3, for Zoom it's 2.

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A lot of them have taken a bottom-up approach to growth. Meaning they are first adopted by team members and are adopted up through the organization. The growth levers for every product are different.

A few things to consider:
1. What is the core problem Loopin solves for users? What alternatives are they using? How does Loopin do XYZ better?
2. What is the 'aha!' moment that your users experience with the application?
3. There are tons of online communities where you can find people in your target demo if you know who that is.
4. Figure out what your atomic network is. (This may take some time. You need a lot of data). An atomic network is the smallest network needed that can stand on its own. For Slack it's 3, for Zoom it's 2.
CalebGibson21

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4 years ago
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