Marketing during Coronavirus

How is Coronavirus changing your marketing strategy?

At Startup Growth Club, I ask 3 growth experts to answer 1 growth question in 3 sentences each week.

This week, I asked Peep Laja (CXL), Mircea Giurca (GetYourGuide), and Sam Classen (SafetyWing) how they're thinking about marketing during Coronavirus.

This is what they told me 👇👇👇

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1/ Peep Laja - Founder and CEO at CXL Copytesting

"Avoid the urge to do recession-discounts. Might hurt your brand and profits for good. Instead, create new downmarket products that cost less, but have no comparison to your existing products. That way you can avoid discounts, but still offer folks the price cuts they need."

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2/ Mircea Giurca - Sr. Growth Marketing Manager at GetYourGuide

"We’re working to be more relevant for people that locked inside. We’ve made our cancellation policy more lenient and are communicating it more broadly, reorienting our marketing spend toward less affected places, and launching a campaign to help users ‘travel from their couch’. We ’re making bold and strategic bets to put us in a good position for the next market upswing."

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3/ Sam Classen - Head of Growth at SafetyWing

"As a travel company who has no exclusions for Coronavirus, the SafetyWing team in all departments has been working around the clock to help our customers through our products. Our marketing team has been focused on expanding this effort to help the whole travel community, launching free and valuable tools like flattenthecurve.global (an interactive map to help people find reliable information about where they are)."

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Hope this helps on your growth journey! How are you dealing with Coronavirus in your marketing?

Best,
Colin

Full post:
https://www.startupgrowth.club/issues/marketing-strategy-in-the-time-of-coronavirus

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