Marketing Funnel?

1-Awareness - Awareness means reaching multiple no. of people . Whereas when AD is shown to multiple times in order to create brand identity in mind of a person that is called Engagement.
2-Consideration- They are considering our products i.e we have grabbed our consumer attention.
3-Conversion- They bought our product/service either to use or to gift someone.
4-Loyalty - They are buying our product again and again . It shows their loyalty.
5-Advocacy - They are referring our product/ service through word of mouth.