Marketing Heuristics Examples
After studying successful brands and creators such as Gymshark, Amazon, Kohl, The New Yorker
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First of all
You need to understand what are Heuristics
Heuristics are mental shortcuts that allow people to solve problems and make judgments quickly and efficiently. Heuristics work well in a situation where speed matter more than precision.
For Example
When you see a person with their hood up in a dark alley and you decide to subtly walk past a bit faster, your brain has probably used a heuristic to evaluate the situation instead of a full thought-out deliberation process
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Assuming the quality of something correlates with the amount of effort put into it
Example #1
If I say to get my marketing book for beginners itโs not as interesting as if I say Iโve spent 2 years writing my marketing for beginners book buy it.
Example #2
- Get my house-buying checklist
- Iโve developed a checklist from my 16 years of Real estate experience
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We can often take mental shortcuts where we decide things that are most familiar to us are better than things that are less familiar.
Example #1
You are in a new country as a tourist when you get hungry you will more likely go to Mcdonald's instead of a local burger shop
Example #2
If I give you two options one from a brand that you know and another from a brand that you donโt know. You will most likely choose the product of the brand you know.
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When something is scarce, we see it as more valuable. Brands use this tactic all
the time
Example
Booking.com ( Two rooms left )
Amazon ( Todayโs deals )
Kohlโs ( Clearance sales )
The New Yorker ( Opens archives for free for 3 months )
If you are interested in learning more comment below (Interested) I'll post more about how you can use Marketing Heuristics in your business.
