Marketing Question
I'm working on a live online mentorship in cybersecurity. I have over 30 years of experience in IT as a developer, cybersecurity pro, and trainer, and I would like to help get people into this field. Not only is it a very rewarding career, but the demand is very high, and there's a huge shortage of IT pros to fill the roles.
Anyway, I figure my best customers for this mentorship would be someone heading to college. It would give them the opportunity to experience some aspects of this field so they can be better prepared for the type of work that they'll be doing.
I'm wondering where I should invest, in terms of marketing, in order to get the right audience. I have no idea where to start! Any feedback is appreciated.
Where do people who are about to go to college hangout? I would start there, ask them 'Mom Test' type questions, get to know them and evaluate whether it is something worth pursuing.