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Marketing question for parents from a parent

Hey Indie Parents-

As a parent, I feel like I should know the answer to this question but maybe you all could help me out. I’ve built a SaaS tool for footwear brands but received some great feedback from a top footwear consultant to take it B2C first. I’ve narrowed down my target audience to parents because… kids are always needing new shoes! 👟

I’m trying to build an audience on social media/email marketing. What groups/platforms should I target to find parents?

For context, tryfootprynt.com is my website. Right now the widget is only set for one size chart but I will be adding in a dynamic chart in the coming weeks. Thanks!!!

on August 18, 2021
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    I'm looking for a similar pair of shoes for my finishlinefever program. Can you help me?

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    I checked out the website. I wasn't clear who it is speaking to - parents? shoe manufacturers? owners/buyers of new shoes?

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    Hi @justinem, I took a look at the Footprynt site. Pretty sweet you built it in Bubble!

    Targeting parents is quite general, is there a specific or a narrowed down segment of parents that you think Footprynt solves a problem for?

    As I was looking at the site and I wasn't exactly sure what problem it is solving or what the solution is.