Marketing stack for new projects in the age of AI?

Hey everyone,

I'm getting back into working on some side projects after a little hiatus. Especially with AI making coding less time-consuming, distribution now seems like the real hurdle you have to clear to make your project successful. How are you all thinking about which parts of marketing your project you have to do manually versus which ones you can delegate partially or completely to AI? What's your marketing stack for zero or low budget new projects?