Marketing Traffic Not Converting...Why Not?
Hey guys! Quickly, for context, I’ve helped CEOs raise $61M+. In June, I launched a platform and community to help founders globally find their “first check" investors - raiselikeaboss.com. I would like the platform to grow through marketing vs sales. This means folks come to the website, like what they see and simply sign up. Customer base is growing nicely but I've had to direct sell to get all of them i.e. every sale I've been involved in myself. Mostly, I'm doing cold outreach resulting in a 1-1 phone call and then a sign-up.
Any suggestions on how I can improve my landing page to help with inbound traffic?
The page doesn't do a good job to convey "what do I get?" Once I signup, it feels a bit of a randomly written article with no clear outline and progression or lack focusing on what the message to convey is.
Why waste a full page on an image with no context? (Mobile)
First talking about raising money from vc, sounds normally. Somewhere it says equity free, in another I get it's just content and community
Another part sounds like I buy a content packge like ready made template.
Still have no idea what am I buying/getting.
One message, what is it? How does it help me?
Got it. Making changes now. Thanks!