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Mastering Your Workflow: How to Build a MVP SaaS Product Without Losing Focus?

As a solo founder, unplanned events and roadblocks are a common obstacle when building a MVP SaaS product. How do you adapt and stay focused on your goal while also maintaining your motivation during these unexpected challenges?

One strategy is to rely on your network of experts and mentors for guidance and feedback. Surrounding yourself with individuals who have different areas of expertise and who can provide motivation and support can be invaluable when faced with unexpected challenges.

But even with a strong support system in place, it's important to have a solid workflow in place to ensure that your progress is aligned with your overall goal. Having a clear business plan and using tools such as Trello boards to organize and prioritize tasks can help to keep you on track and prevent "spacing out" on unimportant tasks. It's also crucial to regularly evaluate your progress and adjust your plan as needed to ensure that you're moving in the right direction.

What are your thoughts and experience?

on January 10, 2023
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    Ideally, you're also having lots of conversations with potential customers while building out the MVP. I find that good customer discovery calls re-motivate me to keep building because they validate that customers need a solution and that I can provide one for them. They also help me re-prioritize and frame what I'm building so that I know I'm not wasting time on unnecessary features.

    Sometimes I realize that potential customers don't even care about the features that are behind schedule / blocked (engineering related roadblocks).

    Roadblocks around delivering the product as opposed to building it can be tougher. I think the specifics matter. Do people not believe that the product is solving a real painpoint? Then you might need to dig deep on the messaging and problem statement. Is there push back from a key decision maker? Then you need to clarify why the problem is holding their organization back.

    Good luck! Being a solo-founder is tough.

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      Thank you for the feedback @eagrwl! I really appreciate it.

      I completely agree with you. My plan is to launch the initial landing page for the product soon as a starting point for the waiting list. Afterwards, I'll send out an initial email to those who have signed up for the waiting list to inquire if they are interested in participating as an "alpha" tester in order to gather feedback on the product.

      Does this plan sound like a good idea to you? This way I can obtain valuable feedback from genuinely interested users.

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        Sounds great! Since it's a SaaS product, you can also create a narrow target audience and try to find some emails through LinkedIn/Apollo.io to do cold email outreach. Expect to have to send a lot of emails though.

        Or see if you can get any potential customers from your personal network! Whatever means necessary to get your first one or two LOIs.

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    This want I do now with my new project that is working on.