May 15,16 Indie Hacker's Recap
It's the 2nd issue of Indieletters.com newsletter.
Growth & Sales 📈
"Book a demo" vs "Get started" - When is which better?
"Book a demo" should be used when CTA is better when target audience won't be able to use your product without your help or you are targeting B2B and have big competition for your product. Whereas "get started" works best when product is simple enough. Mixpanel is utilizing both CTA's. You can also A/B test "Get started", "Start free trial" or "Start for free" CTA's.
I got 14,000 visitors in one day and made no sales
Tiiny.host was receiving ~100 hits a day before this spike. He did nothing to promote his site but after much investigation, it turns out someone from Taiwan sent 20,000+ spam messages out redirecting users to an Android malware site via tiiny.host. So install a spam detection and protection system on your websites.
Developers ☠️
How do you handle authentication for your projects?
You can add authorization for Facebook, Telegram and Google signin/signup by adding these 68 lines of code in your projects
Money 💰
How I tripled my ads revenue doing a simple change on my web
Knowyourworth.site actually replicated the number of pages per session, which directly affected the ads revenue (you get paid for the number of impressions) Site has a main site page where people can compare salaries filtering by location, education, experience, job title, and more. All he did was applied the state of the filters in the URL. Whenever someone chooses a different filter, a page view increases that directly increases the ad impressions which increases the ad revenue.
Newsletter Crew 💌
People are paying a lot to read great content
Developers love writing code but they can make more money, faster, by writing words instead. In the last quarter alone, new York times added over 600k subscribers and generated over $130M in revenue. Now talk about Indie makers, Anne-Laure Le Cunff made $5K in the first month of launching Makermind newsletter. Unlike Saas tools, you can launch a newsletter in 30 minutes.
"For": The Word Your Newsletter Description is missing
You can improve your newsletter landing page by answering these questions, what you do for? who you do it for?\
And don't use adverbs on the landing pages as they hurt more than they help. Use Developers instead of Awesome Developers.
Podcasters 🗣️
Automatically generate podcast transcripts using Google Speech-to-Text API
Google Cloud and set up an account on Google Cloud > Then install gcloud > Get your podcast mp3 and check the sample rate of your mp3 (You can do so by getting info on your file from your Mac's Finder )> Upload Your Episode To The Bucket > Get your episode transcribed. Check the above link to get better guidelines with screenshots. You can also use Microsoft Cognitive Services, IBM Watson Speech-to-Text, SpeechMatics, Amazon Transcribe API's for this purpose.
Deals 💲💲💲
$1,000 on AWS for filling a form
Yaroslav shared that he got $1000 in AWS Activate Credits and $350 in AWS Developer Support Credits within a week by filling this form.
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