Maybe it’s just because I’m an introvert…

But it seems like going to any in-person business event is a complete waste of time.

As an exhibitor or as an attendee.

When you are travelling to these events, planning for them and actually being there… you are doing nothing to further your business in its mission: help your customers.

When I see our competitors at these events, it makes me happy as it’s clear that at least on that day, their product/service isn’t improving.

Thoughts?