Measuring product market fit
Product market fit is one of the most talked about but least understood aspects of early stage startup growth. It’s a favorite subject among angel investors and founders alike and or good reason – it often points to the first major inflection point of a startup – the potential to scale.
In my experience working with now hundreds of startups, I’ve often been surprised at how little this concept is understood. So I set out to try to define what product market fit is, as well as outline a couple resources for measuring whether or not you have it.
I put a quick guide together that covers how to think about PM fit, including some ways to look at action metrics to build out a model to measure based on.
