Meet the Creator Behind World-Class Creators: Joe Gannon

Anyone scrolling social media has already encountered a thought leader highly influenced by the work of brand strategist Joe Gannon, if not coached by him directly. He may have been the most prolific online creator that hardly anyone has heard of until now. Gannon is stepping out from behind the scenes---where he's helped build incredible brands and founders---and into the spotlight to share the skills, techniques, and strategies he's mastered along the way.

Where It All Began

Now the founder of Amplify, Gannon began his path at Cambridge University by managing various social media platforms and discovering what makes audiences tick. He recognized LinkedIn as an underused platform and started posting video content in 2019 when such content was scarce.

After connecting with Cambridge student Ali Abdaal, Gannon was hired to manage his LinkedIn presence. Ali Abdaal's online audience exploded from 20,000 to over 800,000 followers and solidified Gannon as the go-to expert for how to grow on LinkedIn.

Finding Inspiration In Helping Fellow Creators

Working full-time in video production, in addition to his work with Ali Abdaal, Gannon first honed his skills in repurposing long-form content and editing interviews and podcasts into viral clips and Twitter threads. This skill became instrumental in his focus on creating content strategies for founders. Gannon recognized that leading creators and entrepreneurs who sought to develop an online presence often lacked the time to do so effectively.

This realization, combined with the loss of his full-time role due to the pandemic, prompted Gannon to start working for himself, freelancing in the creator economy. He helped CEOs and founders create thought leadership marketing content and build their brands on social media. Gannon recognized that while these founders often had brilliant concepts and ideas to share, they struggled to translate them into accessible content.

Joe spotted a disconnect and decided to focus on creating frameworks and systems that help more people to grow their personal brands. To serve more people, his agency, Amplify, is creating products and courses to help individuals grow their online presence and establish their online brands.

Overcoming Challenges Through Team Leadership

Early in his entrepreneurial journey, Gannon managed every facet of his brand agency. With each success leading to more growth and additional clients, he quickly reached a ceiling regarding how much work could be done on his own. This led to the creation of an international team that excels in content strategy, content creation, and video editing, expanding Amplify's impact.

Gannon discovered that the next hurdle he faced was relatively common. Many CEOs and brands struggle with impostor syndrome and, as a result, refrain from sharing their voices online. Gannon created tools to help CEOs and founders feel empowered to share their thoughts, offering a complimentary AI tool, the Personal Brand GPT, that helps clients identify what to share.

A Strategic Step Above

The creator economy is booming, which means Gannon focuses on developing highly effective, streamlined, and easy-to-use systems. Wanting to empower as many creators as possible, the underlying strategy has helped eight-figure founders reach their audience and develop their brands into household names. Past Amplify clients include Jordan B. Peterson, Chris Williamson, Sahil Bloom, Greg Isenberg, and Andreessen Horowitz's podcast a16z Podcast.

Many of his clients have gone on to produce New York Times bestsellers, providing thought leadership in their fields. For anybody interested in growing their personal brand, the best place to start is Joe's YouTube video, "Build Your Personal Brand in 10 Minutes (AI Workshop)," to access his Personal Brand GPT, and his weekly newsletter on personal branding called Creator's Compass.

What Comes Next?

Gannon sees his future with Amplify as an opportunity to build the premier agency for personal branding, not just for established organizations but for anyone with a deep-seated passion for creating an impactful online presence. Gannon hopes to position Amplify as a global media brand that helps experts share their knowledge online through his world-class, free content and suite of paid courses.

With his guiding principles of clarity, consistency, and creativity, Amplify will surely fulfill this ambition.