Messaging, messaging, messaging
http://www.emucast.com
On our landing page the 3 founders can't agree on the key term for our web app. We keep changing it, so far it's been video conferencing to video chat to now video communication.
If you where to visit our landing page, does 'video communication' tool resonate if you a business/team prospective buyer.
Thanks heaps for your feedback
"Simple Video for Teams"
I would a/b test on "simple". Would guess that there may be better terms. You say simple through your design. Keep it clean to stay on brand.
"Effortless" or "Flawless" are examples of other words that might work well here.
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This isn't necessary. Focus on benefits. I would actually remove this text to emphasize simple through your design.
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I would fix up the design on your button -- the design should feel simple and congruent. Right now it feels out of place and makes me hesitate to believe you can deliver on what you are saying.
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Don't know what this means. Instead, would ask a question that your customer agrees with.
"Sick of video chat taking forever to setup? Us too."
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For the rest of the site; cut text, especially features. Focus on benefits
Could be:
Instant Video Conferencing
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Legendary help, thanks for replying, we're going to look at your feedback carefully and make the changes around CTA / button and benefits in our next iteration of landing page, due out in 48hrs.
Hi!
I feel like you should add some pointers that differentiate you. Right now, I don't feel compelled to read too much as there's a lot of services that offer similar services.
Your Early Access form feels out of place, but otherwise it's good to have one. I would move this CTA below your features or after a couple sets of "user feedback".
Hope this helps.
Thanks Levente, and your points are valid, Right now we using GoDaddy landing pages and they are extremely limited in what can be done etc. We're going to move off them on a proper landing site provider in the next 48hrs.
Personal view- If you are targeting business/ office teams then Video Conferencing seems better.
If you are targeting informal groups then Video Chat.
If you are focusing on both then Video Communication.
Best of Luck.
Thanks Ankur, yes we targeting business/office teams, Video Conferencing does seem like it the way to go.