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8 Comments

Mind taking a quick look at a no-code data platform landing page?

We're building a no-code platform https://phiona.com in the data space, focused on cleaning, transforming, and automating data work. We just released to public beta, and would love to hear feedback on whether our home page makes sense to folks that may not work with data every day.

Some questions we're looking to answer:

  • Is it clear what Phiona is, does, and the value it can provide?
  • Is it clear who would benefit from Phiona?
  • Is there any important information missing?

Any honest feedback is greatly appreciated - thanks so much in advance for your help!

on April 8, 2020
  1. 1

    Overall this looks awesome.

    I think your subheading is a bit unclear. I'd love it if you would shorten it.

    Also, I'd add a pricing section.

    1. 1

      Thanks, Adem! We're working on the pricing page now, should have it up shortly.

      Still working on the headline, I think you read a recent attempt that was a bit longer than it was just a day ago. Really appreciate the advice.

  2. 1

    Hi Steve,
    A couple of things:

    • VERY wordy - I'd go for the old "show, don't tell" adage. Get to the product videos faster.
    • The language seems very technical - Inner Join, Left Join - are your customers techies who buy this for their non-techie collaborators? If not, you might not be using the right language...
    • No pricing - I don't want to invest in a learning curve for something I won't be able to afford, let me know what I'll pay.
    • The testimonials are nice, but I would want to know more about the customer journey - e.g. "before Phiona, I use to XYZ and now I spend half that time doing the thing I hate"
      Hope this helps!
      Jonathan
    1. 2

      Hi Jonathan-

      Thank you so much for your detailed and candid feedback.

      We'll try to figure out a way to better bring the product videos to the forefront. I think you're right- showing people what to expect may build more understanding than potentially confusing data-specific language. Use cases will certainly help as well, I can see how such a broad application might not be focused enough for specific needs and stories would personalize things better.

      Right now we're in open beta, so we're completely free at the moment- but we will be debuting a pricing page when we move towards full launch.

      Thanks again!

  3. 1

    It looks good a lot of data. As a layman in the field of no-code I don't think my input is going to be worthwhile. I will say that the page looks good. It was a lot to read but in your defense, I am not a customer of this platform, so I don't know right from wrong.

    1. 1

      Thank you for taking a look! No problem at all- it probably is a bit wordy, so I'll see what I can do to cut down.

  4. 1

    Hey there,

    After progressing through your landing page, I do get a clear sense of what Phiona is.

    But coming to the page and seeing the header "Make data work less work." is confusing. I'd recommend removing one of the "work" words, because having it twice is confusing and it just didn't really give me a good sense of what it was about.

    To me, at least, it's not clear as to who would benefit from using Phiona. You may want to add a section that details a case study of someone using it.

    1. 1

      Hey, thank you! Great to get feedback from someone who's already pretty familiar with the no-code community.

      I'll play around a bit with the header- we're trying to convey that you can easily manipulate the data that you have, but maybe that's a bit tougher to express in a few words.

      Will definitely take a stab at adding some proposed use cases. Thanks again!