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Mistakes going from $60 to $1,100 in revenue

Hey all,

In July we launched our first software product (a resume builder that gives you practical feedback on your resume), and in that time we've grown from $60 to $1,100 in revenue. Here's the month to month breakdown:

July: $60
August: $190
September: $540
October: $1,100

This has been a 2+ year journey in the making and I like to regularly try to reflect on mistakes we've made. So here are the four biggest mistakes we made in the last four months (if you want to read more about these mistakes: https://www.beamjobs.com/startups/4-mistakes-going-from-10-to-1100-in-revenue)

  1. SEO is a slog for a while

All of our growth has come from Google. Starting in April I started writing a ton of resume content and we didn't start seeing any results until July.

  1. QA your acquisition channels that are working

We essentially turned off our organic traffic for a week due to a technical error with our blog. Believe it or not, you may not want to turn off your only customer acquisition channel.

  1. Don't give weight to random internet comments

An article I wrote did well on HN and some comments were critical. I let this effect me WAY more than it should have.

  1. A smaller range of emotions makes me more productive

When my range of emotions doesn't oscillate widely (I try not to get too high or too low), I am much more productive.

Happy to answer any questions!

on November 13, 2020
  1. 2

    Hey, can you expand on number 1?

    So far I haven't been able to do a good job with SEO (actually kinda dread writing articles not for being read but for SEO, feels so fake) but I do realise it's important so should improve on that side.

    1. 1

      Hey, no problem. I actually wrote an article about my process for writing articles for SEO purposes: https://www.business2community.com/seo/going-from-0-to-1-with-seo-02311226

      Essentially the two things I focus on are keyword research then delivering the most value of any content for the reader. I assume that Google is much smarter than me so by focusing on providing actual value to potential readers I avoid that "fake" feeling and also get rewarded by Google.

      I took a look at OwlOCR and I think you need to address a few technical SEO issues first. Following technical SEO best practices makes it so that it's even possible for Google to index and serve your content. First, your blog content should be navigable from your home page (I couldn't find it). Next, you should add a sitemap and robots.txt to your site. Finally, you'll need to create an account in Google Search Console to upload your sitemap and make it clear to Google they can index your content.

      I hope that was helpful!

      1. 1

        That's actually really helpful, thanks!

  2. 2

    Nice post, simple and clear advices. I especially liked the fourth one. Just do your thing and let the haters hate :)

  3. 2

    Thanks for this Steven - and a big yes to points 1 & 3!

    1 - don't stop working at it before it starts working!
    3 - Places like HN & Reddit love to be critical, don't take it to heart.

  4. 1

    Hi Stephen,

    Good job getting this far. Who is your target market?

  5. 1

    Stephan, thnx for sharing. I love the article.

    I'm curious about how you doubled your growth, from 540 - 1100. Is there something specific that you did? Or changed?

    1. 2

      Hey, we doubled purely through traffic growth to our site. We just continued to write content and then Google started picking that content up and we grew.

      1. 1

        Awesome! It's always a happy squeal moment when you see the results of your content in traffic!