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Mistakes I made that you should avoid as a founder ๐Ÿ‘‡๐Ÿผ

Some news:

Hey IH community. It's been a while since I posted something here, but I wanted to share some news and lessons that hopefully will help other founders/makers.

After multiple pivots and not making much progress, I have decided to shut down Blubi AI ๐Ÿ˜”

For context:

This is not the outcome I wanted but it's best to move on and not spend too much on one thing!

Some mistakes I made that you should avoid as a founder and what Iโ€™m brewing next ๐Ÿ‘‡๐Ÿผ


  1. Donโ€™t commit to building complex solutions:

After getting a ton of feedback, Blubi quickly became complex.

It all made sense in theory, but when building the actual solution, we realized it takes a ton of time - signing up for this makes you lose enormous momentum, which means losing interest from users.


  1. Donโ€™t spend too much on the waitlist:

Waitlists are cool, but IMO, they only work when there is sustainable hype - in my case I lacked that.

We had 1100+ people on the waitlist and we never leveraged them.

My biggest advice is to spend a short time building hype by letting users in and gaining social proof from them.


  1. Ship a simple MVP as fast as you can:

One of the biggest mistakes I made is that we never shipped an MVP when we had a decent one - partly I thought the MVP itself is not valuable.

I guess this should come from users. Donโ€™t leave anything for assumptions.


  1. Validate with pricing from day one:

We would have saved so much time if we had a paywall with some pricing. This instantly validates whether we are building something people want.

You donโ€™t need many paid users. Just 1 or 2 are OK to get the โœ…


  1. No momentum = Your product is dead:

If you are not talking about your product from day 0, come to the conclusion that your product is dead.

Momentum is the oxygen for any startup.


  1. Pivot fast:

Itโ€™s good to talk to users but balance it out while building what you hear. Move fast and test in public - something I missed big time.


  1. Avoid yeses that donโ€™t convert:

Many people signaled that they wanted to become paying customers - while it feels good but in reality, they are either being nice or giving you hope.

A complete transaction counts; everything else doesn't - we should have had a pricing page that clears things off.


  1. Ideas are enticing, and execution is deal-breaking:

This is the trap and it's an easy one to fall in.

Attach to building and detach from ideating.


Whatโ€™s next for me: Learning from this experience, I want to build small products solving simple problems - and Iโ€™m working on one already ๐Ÿš€

Stay tuned and follow me on X for more updates ๐Ÿ™Œ๐Ÿผ

This time, I promise I wonโ€™t repeat any of these mistakes ๐Ÿ’ช๐Ÿผ

Also, here's the original thread:


Even after building and selling a SaaS product for 6 figures, I made easily avoidable mistakes.

Iโ€™m not perfect, and Iโ€™m still learning. I felt I could build a solution that solves writer's block but in reality, it didnโ€™t work out.

I appreciate y'all for showing support ๐Ÿ™๐Ÿผโค๏ธ

on August 20, 2023