It’s super frustrating for users when they tap on an app’s screen and nothing happens. They might start to wonder, why isn’t my tap taking me to the next screen, why isn’t the app behaving the way I expected it to? And why isn’t the app improving this issue? Truth is, mobile professionals can monitor any unresponsive gestures in an app, which will ultimately improve both the UI design and the UX. This free eBook discusses all about the beauty of touch heatmap technology, and how it’s becoming an industry standard. Highly recommended for all app professionals (and even app users).