Monday Maker Check-in: Building Trackly’s Partner Channel
Starting the week with a clear focus: helping remote and field teams simplify attendance, payroll, and workforce operations.
We’re building Trackly and opening our B2B referral program to HR consultants, payroll firms, IT providers, agencies, and BPOs.
The model is simple: refer Trackly to a business. If the referral becomes a paying customer, the partner earns 20% recurring commission every month for as long as that customer remains with Trackly.
For founders who have built a partner-led growth channel, what helped you attract committed partners early: recurring commission, partner enablement, co-selling, or something else?
I didn't understand anything at all, bro.
Of your four options, the honest answer is none of them come first, proof does. Committed partners show up once they've seen Trackly actually work for a client like theirs. Commission, enablement, co-selling all matter, but they're accelerants on top of proof, not substitutes for it. A consultant risks their client relationship on your tool, so they need a reference win before they'll push it, not a better rate.
So the early move: land 2-3 reference customers through partners who already trust you, turn those into "here's what happened," then enablement and co-selling have something real to sell.
What proof do partners currently have that it works?
I completely agree. A partner's reputation is on the line every time they recommend a product, so proof comes before commission.
Right now, we're focusing on onboarding our first strategic partners and working closely with them to create those early success stories. As we build more customer outcomes and case studies, those will become a core part of our partner enablement. The goal is for partners to sell with confidence because they have real results to point to, not just a commission rate.
Right approach. One sharpening: be deliberate about which client becomes the first success story, because it does double duty. It's not just proof it works, it defines who the proof convinces. A win with a 200-person field-service company sells other field-service prospects; a win with a 10-person remote team sells a different buyer entirely. Pick the first reference customer to look exactly like the segment you most want partners bringing you, so the case study recruits the right next customers, not just any.
So don't just onboard whoever's ready first, steer the early wins toward the profile you want to scale.