Month 1: 4 downloads. One is my sister. Here's what I learned.
I launched LifePilot on the App Store last month. An AI planner that takes your goals and breaks them down into daily tasks — so you stop overthinking and start doing.
Month 1 numbers:
- 4 downloads (one is my sister)
- 96 impressions on the App Store
- 7.84% conversion rate on the product page
- 1 hour 10 min average session duration (probably me testing it)
- $0 revenue
On paper, it's a failure. In reality, I think I just haven't found the right people yet.
The product solves a problem I had for years: I'd set goals, feel good about it, and then do absolutely nothing the next morning because I had no idea what to actually do that day. LifePilot fixes that — you give it a goal, it gives you today's task. That's it.
What I got wrong: I built first, distributed later. I spent months on the product and about 3 days on getting it in front of people. Classic mistake, I know.
What I'm doing now: Product Hunt launch on May 9th. AlternativeTo listing on May 11th. Building presence here and on Hacker News. Trying to find the 50 right people before I think about scale.
If you've been through a slow start like this — what actually moved the needle for you?
That 7.84% conversion is actually pretty solid for App Store, the bottleneck looks more like top of funnel than the page itself. Curious what your plan is for the PH launch on the 9th, are you queuing hunters or going self-hunt? I'm a few weeks out from launching a finance app, and the bit I keep wrestling with is exactly your "find 50 right people" framing, because it really requires you to know who they are before the product is in their hands. Did you build a list pre-launch, or are you trying to assemble it from PH and HN traffic afterwards?
Thanks for reframing the conversion rate — I wasn't sure how to read it until you put it that way.
On PH: going self-hunt on the 9th. Haven't found a hunter who felt like the right fit, and at this stage I'd rather own the timing than wait on someone else's schedule.
On the list: honestly, no — I didn't build one pre-launch. I assumed the product would speak for itself, which in hindsight is exactly the wrong assumption. Right now I'm building it from scratch: posting here, commenting on HN, reaching out to people who already talk about goal-setting. My working hypothesis is that my user is someone who has goals but keeps falling off execution — not someone who needs motivation to set them.
Curious how you're thinking about the "right people" problem for a finance app — it feels like an even harder targeting problem in a crowded category.