I'm currently running an online community. I'm planning on making the site paid for access. The reason I want to is to weed out the unmotivated as well as add friction to how many people sign up. I'm wondering what's best for these types of membership sites? Monthly, yearly, or lifetime?
Lifetime is great since they pay and you forget about it. The problem with this is that you'll always need to find new members to keep up with the MRR you want to hit. With a monthly/yearly subscription model, it's much easier to get people to sign up and you get the MRR/ARR, but a user might not be interested at some point in time and there will be churn.
Would be interested in ideas!