Monthly/Yearly Vs. One Time Purchase?

Hello Everyone,

I hope that you are doing well.

Over the past few weeks, I have been thinking a lot about the pricing for the tool we are building. We currently have monthly plans, and of course, it is not perfect. However, I am starting to believe we could be making more monthly from Lifetime plans /one-time purchase only followed by a referral system that is well planned.

Here is why I believe this, it is quite hard to get someone to subscribe to an app and remain subscribed. If it's only to get someone paying for a few months that's not really helpful either. This leaves paying a one time license, even if you offer different tiers.

To date, we have 1415 paying users. Close to 90% is for our Limited Lifetime deal we are doing with different sites.

As a transition, I was considering having Yearly + Lifetime. I believe we missed out on a fair amount of potential sales by focusing too much on a subscription model and I have a feeling this could help us keep bootstrapping the project longer.

Our pricing page: https://qlearly.com/pricing

Lifetime pricing idea:
Business: $28 to $39
Premium: $48 to $79
Enterprise: $78 to $99

I am curious to get your input?

Do you believe this could be a good way to go?

I know growing your MRR is important to many in this community, so this would be quite a different approach.