Moonscape Marketing Journal - November 2022
I'm following @yonfook's plan of one week of coding and one week of marketing. I have a head-start on the coding with an MVP version of moonscape.app already live. And now i'm integrating marketing into my schedule while I also build out the rest of the crypto tax calculation feature.
Moonscape.app is currently a micro-sass that syncs your crypto trades from Binance and Coinbase and puts them into one unified format that you can interactively search and export as a CSV. The vision is to be a fully-fledged crypto tax calculator.
What did I do in my first marketing week?
It's all in the doing.
I had to get my head around what marketing actually is. And to focus on a process and not get discouraged by weak responses. The way I see it is I'm starting from zero so I need to try many things to see what works and what doesn't.
Here's what I've tried this week:
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Sent an email update to my newsletter subscribers. I use Revue and I think something changed with revue bc all the emails I was sending to myself went into the SPAM folder. My open rate on that email which I re-post as a blog post was 5%. Really bad.
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Tweeted updates on the @MoonscapeHQ account. I have 461 followers on that account. I tweeted a Black Friday launch. It brought some traffic to the site but not much.
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Spent time on twitter and managed to get over 60 likes on a tweet reply about JavaScript which I was not planning for but was a pleasant surprise.
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Sent cold DMs to some twitter users who were engaged in UK tax thread but no response.
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Jotted down all the things I did so that I could post this.
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Wrote draft content for various blog/tiktok/youtube ideas
The positive response to the JavaScript tweet above gave me an idea to start a dev-focussed YouTube channel where I talk about the coding part of building Moonscape. I got my YouTube channel and OBS setup done so far and have some ideas for videos written down.
This week was tough.
Being a beginner again is humbling. I felt beat up by it all but used the weekend to recover. Rest is super important and avoiding burn-out is key 🔑.
Please share how you got started with your marketing/promotion efforts in the comments 🙏
What was it like for you? What did you struggle with the most? What tips do you have for someone just getting started? What are your main marketing channels?
Thanks for reading!
