BitClout is more than just a social media platform, it's the beginning of social media decentralization.
There are many platforms rumored to be launched on top of BitClout's blockchain, all of which will be decentralized. This is great news for many creators because many of them are not doing well with BitClout's Twitter-like platform, but will probably thrive in image-based platforms like Instagram and Facebook.
For this very reason, BitClout is expected to disrupt the social media ecosystem we know, and as more OTCs and cash-out features roll out, we may as well be talking about the 2nd largest coin after Bitcoin.
Don't forget to check my Bitclout profile linked in the comments.