More Startups Should Take on Monopolies

I recently wrote an article that argued that startups should more often take on monopolies, which is contrary to the advice they typically get on where to focus their energy.

I’ve come to learn through first-hand experience that monopolies often serve as the ideal competitor to take on, and where the most opportunity often lies. There are four main reasons why:

• Monopolies have already proven the industry is viable and lucrative
• Monopolies refuse to cannibalize their own dominance
• Monopolies have institutionalized their inefficiencies
• Monopolies have the most to lose from making mistakes, whereas startups have the most to gain

The article is here: https://www.zaxis.page/p/taking-on-the-monopoly
And after publishing it, I had tons of people telling me they both agreed and disagreed with me. Curious what you all think.