While building RevPredict and talking to a few founders, I noticed something interesting.
When people see a $200k pipeline, they subconsciously treat it like future revenue.
But when the month ends, maybe $40k–$60k actually closes.
Deals slip.
Timelines move.
Decision makers disappear.
So pipeline ≠ revenue.
What seems to work better is thinking in probabilities instead of totals.
Example:
Discovery → ~20%
Demo → ~40%
Proposal → ~70%
Negotiation → ~90%
Then the “expected revenue” becomes much more realistic.
I'm curious how other founders here forecast revenue.
Do you rely on:
• CRM forecasts
• spreadsheets
• historical close rates
• gut feeling
Trying to understand how people actually do this in practice.