We think that's backwards.
Brands should start with the audience they want to reach, then identify the creators who actually influence that audience.
That's why we're building Lickly — an audience-first influencer marketing platform that helps brands:
• Discover creators based on audience fit
• Predict campaign performance before launch
• Identify brand safety risks
• Streamline outreach and campaign workflows
• Measure ROI more confidently
The idea came from seeing how much guesswork still exists in influencer marketing. Teams spend thousands of dollars on creators without having a reliable way to forecast outcomes.
We're trying to change that.
We're currently looking for brands and agencies running influencer campaigns who want early access and are willing to share feedback.
Website: https://www.lickly.com