Most post scheduling tools fail. Here's how to become the exception.

Here's a common SaaS idea for founders who are just getting started:

Post scheduling SaaS.

The problem: When everyone has the same idea, they create the same product.

This post offers a framework/tactic to actually make yours stand out.

Our ideas database is full with successful post scheduling tools

One of the tools that we featured in our “Ideas” database is Tweet Hunter.

Tweet Hunter started as a SaaS that allows you to schedule Twitter posts.

We’ve also seen a lot of successful social media “scheduling” tools in our product database:

• OneUp - supports almost every social media platform out there
• Publer - same

How do you make yours also successful? Read on.

Focus on one social media platform for a start

There are many successful social media scheduling tools that focus exclusively on one platform.

Also, the most successful social media platforms started with one platform.

For example, Tailwind is a successful SaaS that started by allowing you to schedule pins on Pinterest.

Buffer started as a scheduling tool for Twitter. Here’s an excerpt from their “About” page:

“Buffer started as a Startup Sprint project in November 2010 to solve a problem our Founder and CEO Joel Gascoigne was experiencing — he wanted to space out when his tweets were sent.”

The takeaway: If you’re a newbie founder wanting to create a social media scheduling SaaS, start with one platform.

The fastest-growing social media platform right now: Threads (by Meta)

On July 3rd, 2024, Threads turned one.

Axios reported that for their 1st birthday, Thread had over 175 million monthly active users.

Not only that, but they’re also growing incredibly fast:

A few other independent analytics companies have confirmed this growth.

According to AppFigures, a mobile analytics company, Threads was the 10th most downloaded app in the world on the iOS app store in May 2024:

Just look at the competition (TikTok, Google, YouTube). That’s a pretty wild list.

Threads now has an API

On June 18, 2024, Threads made their API available to all developers.

Here are some of the things the API can do for you, according to Meta’s post:

People can now publish posts via the API, fetch their own content, and leverage our reply management capabilities to set reply and quote controls, retrieve replies to their posts, hide, unhide or respond to specific replies. Insights are one of our top requested features for the API, so we are making it possible for people to see key metrics: the number of views, likes, replies, reposts, and quotes at media and account level, and the number of followers as well as follower demographics for your account.

We don’t know about you, but just reading this paragraph gave us A LOT of potential SaaS ideas:

• Post scheduler
• Post/profile analytics
• Manage your profile (for popular profiles, manage/filter replies)
• …etc.

There’s (still) not a dedicated post scheduling SaaS for Threads

These are some of the results that we get when searching for “Threads post scheduling” on Google:

Not inspiring at all.

So there’s definitely a gap in the market here for a dedicated tool for Threads.

Advice for newbie founders: Start with one (growing) platform

Creating a post scheduling SaaS for one platform is one of the simpler SaaS you could create:

• You work with one API
• You use a background job scheduler (all major frameworks have this)

To increase your chances of succeeding, you want to start with a growing social media platform (where the demand is there) for which there’s not a single dedicated tool (the supply is weak).

Threads is currently your best bet in 2024.