Most SaaS Founders React Wrong When Sales won't increase, Here’s What Works
When leads don’t convert or sales slow down, the default reaction for many SaaS founders is to build more features.
But most of the time, the real problem isn’t the product.
It’s the messaging and how the SaaS is positioned.
Leads are confused.
They’re not sure what the product is for, who it helps, or whether it will actually solve their problem.
More features don’t fix confusion.
They usually make it worse.
If users don’t understand:
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what the product is for
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who it helps
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why it’s better
no amount of building will change that.
Clear explanation beats more code.
I’m running a free 2-week product marketing & positioning sprint for indie hackers and early-stage SaaS founders to help clarify their message before they build more.
No upsells. Just clarity.
If this sounds familiar, happy to take a look at your product.
I have seen teams ship feature after feature while conversions stay flat — not because the product is weak, but because users never fully get it.
Confusion is invisible but deadly. When someone can not quickly answer is this for me?, they just bounce. Clarity really does beat more code, especially early on.
Love the idea of forcing messaging clarity before building more.
Really makes sense, Hirun!
Clarity in messaging is so often overlooked. It’s tempting to add features when sales slow, but sometimes simplifying how you explain the value can make all the difference.
For anyone struggling, a framework like “Problem → Solution → Outcome” really helps your leads understand the SaaS instantly.
Curious how do you help founders decide which messaging tweak will have the biggest impact first?
Yes you point out real issues that sometimes best products fails miserably due to weak positioning . So , before launching any service or product do deep research about your ICP & positioned so well which helps to increase chance in future .
Feeling that he is talking about me, I love to create more and more features.
Thank you for this information
This resonates a lot.
It’s tempting to hide behind building when things don’t convert, because shipping feels productive.
But unclear positioning usually shows up much earlier than feature gaps.
I’ve noticed that when people struggle to explain what the product is for in one sentence, adding more features only amplifies the confusion.
BTW, I would love to get to know about MAKARA and look how I it can be included on my free 2 week product marketing and positioning sprint.
Would this be bad time to talk about the positioning and product marketing of your SaaS?
Exactly, founders try to make their SaaS become everything, but they don't try to focus on a niche problem and communicate it properly to the right people
You forgot to read your article before pasting it from chat gpt
pretty sure I read it buddy
Read the last line,so you deleted it,chat gpt generated blindly copy-paste content and why is your content resembling mine ?