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Most SaaS founders thinkgrowth comes after the product is built.

But the reality is—
growth does not come first, clarity does.

I see a lot of early SaaS where:

• The product is ready
• But the users are not clearly defined

The problem is not product—
it’s not defining who you are selling to early.

If you cannot identify 5–10 real users in the beginning,
then growth becomes guesswork.

First: user clarity
Then: product building

on April 20, 2026