MRR growth model

Hello world,

I've been playing with a growth model today to see:
• how different acquisition channels affect MRR
• how different MRR categories (new, churn, expansion, contraction, reactivation) affect growth

Here's the link: https://docs.google.com/spreadsheets/d/1LK7mXOOHgfakzdU5tvKEjiHt3uJyMxTh1naB4yoAOz4/copy

Curious to hear if this can help you see how to take your business to the next level and run through a few what-if scenarios.

Think of questions like, what would happen if you:
• Hire 2 SDRs
• Reduce churn
• Increase upsells
• Get more partners
• Create more content
• Increase PPC spend

Hope it's helpful! Off to watch the Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿 - 🏴󠁧󠁢󠁥󠁮󠁧󠁿 England match now.

✌️