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18 Comments

MVP feedback needed: SaaS to optimize e-commerce product pages

Hi there!

A few years ago I started a small library that I mainly used in job interviews to show some code. The library parses e-commerce product pages and tries to give useful tips to improve them, like "add some structured (schema.org) data" ,
"optimize your images", etc...

Now that I am happy in my current job, I was wondering if I could wrap it with a web interface so it could become a SaaS side project.

Here it goes: https://www.storeotip.com

Would love to hear some feedback, specially about:

  • Landing page: does it allow the visitor to understand what the product is and does?
  • If you sign in: is the product easy enough to use ? Any errors?

Thanks in advance!

on August 17, 2021
  1. 4

    As many already observed, your landing page would benefit from a gif/video demo.

    I would go for a before/after model. Even go as far as producing before/after images as each benefit in the feature section.

    I'm not your target market, but your header "Validate e-commerce product pages" doesn't speak to me. Does your target user care about validation or conversion? "Make your product pages instantly convert more without any work".

    The pricing is hard to read and compare. There is no reason for it being one on top of the other on desktop.

    Good luck!

    1. 2

      Thanks @psto!

      Both the animated gif and the price tables are on my list, seems like will have to prioritize them.

      Very good point regarding the header wording.

  2. 1

    Hey!
    I like the minimalistic style of the landing page. The content seems nice too, but you can make it a lot better!

    • Address the problem of your potential clients and then propose the solution to it.
    • The "We... block" – you could make it more engaging.
    • Pricing – nice and clean, but I would make a couple of improvements here and there to make it easier to read.

    Also, the text is hard to read sometimes cause of the layout.

    If you need any help with the professional landing page and SaaS design - DM me and we'll figure something out.

  3. 1

    "Storeotip scans your online store product pages and gives you insightful tips to make these pages convert more and help your products be easily found. "

    You need to use less words. When it comes to copy, spend time trying to figure out how to be more succinct and clear. People on the web really don't read.

    I would have tried:

    "Scan your product pages for insightful tips on inbound traffic and sales conversions"

    1. 1

      Thanks @iamwil.

      I really like your proposition. Will change it.

  4. 1

    First of all Congrats on the launch. A couple of feedback on the landing page:

    1. A short demo video would really help the customers see the value.
    2. A tabular pricing section would help the customers compare the benefits of each plan.
    3. Social proof (testimonials, or shoutout walls, etc)
    1. 1

      Thanks @kiran_parak!

      From your comments, I will prioritize points 1 and 2.

      I would love to have 3, but I am not sure I am there yet.
      Any advice on users acquisition/social proof is welcome.

  5. 1

    This is really interesting, good work.

    I would avoid words that readers have to Google. "imprescindible" is not a word I've ever seen before. 😁

    I'm curious about your pricing. Why would I subscribe? My initial thought was that I would want to run this once on my product pages, fix the issues and then leave it at that?

    1. 1

      Thanks @ChipD.
      English is not my native language and I keep doing that kind of mistakes. Thanks for the heads up.

      Very good point on the recurring thing. Even if I would like it to work like that, maybe it is not how users will want it to be.
      I am considering adding a new pricing stage with that single shot feature.

  6. 1

    Good idea with a lot of potential.

    Some thoughts on the landing page:

    • "validate" is the wrong word for your audience, imo. Something to test, anyway. Instead I'd go for words like "professional" --

    i.e. "Increase Your Sales with Professional Insights"
    "store-o-tip scans your product pages and helps you get conversion rates like the best sites on the web"

    • For the "try it now" button, make it more interactive by letting the user paste one of their links and clicking the button to get an automatic report on one of their pages.

    placeholder text: "paste a link to your product page"
    button CTA "get your free report"

    If you save that to a spreadsheet/database, now you've got a list of warm leads.

    I think you should be able to get most interested people to try out that link without scrolling below the fold.

    ---
    Below the fold:

    • More pictures! give examples of pages that are missing key features. Your users are probably more visual.

    • affiliate links to review apps for shopify, make a list of the best shopify apps for product pages with affiliate links, blog posts about the best shopify apps for product pages, send those lists to those companies and get them to post about it, do guest blog posts about best practices for shopify product pages (maybe even something you can guest blog about on the shopify blog!!)

    • Definitely don't use words like "imprescindible".

    Cheers and good luck.

    1. 2

      @sobbuh, I really appreciate your advice, specially these 2:

      • For the "try it now" button, make it more interactive by letting the user paste one of their links and clicking the button to get an automatic report on one of their pages.
      • affiliate links to review apps for shopify, make a list of the best shopify apps for product pages with affiliate links, blog posts about the best shopify apps for product pages, send those lists to those companies and get them to post about it, do guest blog posts about best practices for shopify product pages (maybe even something you can guest blog about on the shopify blog!!)

      These really look like my next steps once I fix the rest of "minor" details.

  7. 1

    Congrats, just tried it and it's super clear and direct. Very clean job. Love the UX from the onboarding to the tool operation. It's very rewarding to find simple tools that do what they are meant for without additional BS.

    My cons:
    Don't know if I would pay for it as there are plugins for each specific e-commerce CMS that do a similar thing, and being integrated on the tool is a plus.
    If this was integrated as a plugin on my Shopify or woocommerce and I could scan all my product pages automatically, for sure I would pay for it.

    For custom-tailored shops it's perfect.
    For agencies that want to provide a feedback to clients without admin access to their shop, it's valuable too.

    For those two client segments, I think it's great.

    Congrats again.

    1. 1

      Hey @distortionkid,

      I also was thinking on a shopify/woocommerce integration.
      Your comment validates that idea.
      Thanks!

  8. 1

    This is really cool, I think there is a lot of potential for new features to add value as well.

    My feedback:

    For the landing page, I like it and think that a couple of things could help:

    • Some white space between sections/CTAs and copy would help everything breathe (but this may be my preference here)
    • I would do the pricing as a row of columns, and maybe even highlight one as the best value. This could help break up the layout and might help readability as well.

    For the product:

    • I wasn't lost for a second. The first thing I saw after signing up was the "Add product page" button and then my eyes went to the text telling me what to do first.
    • It's been scanning for quite a while (~10 minutes now, maybe less). If this kind of thing is expected, might let the user know that they can come back later and you'll email them when it's ready.

    I'd love to connect on this because I have an idea for a way you could offer a premium service for ecommerce administrators that want to put this type of thing on autopilot. Great work!

    1. 1

      Thanks @kinman!

      "pricing as a row of columns" seems to be gaining priority, from your comment and a few others.

      The scan being that slow doesn't seem normal.
      Maybe we just hit iur first roduction bug? 😊
      Checking it....

  9. 1

    I think that's a cool idea! I think most business owners would like something like this because when I close freelancing projects, I often win contracts because I mention my ability to do good technical SEO. I always frame it by explaining that it will help their site rank, convert, etc.

    One concern I have is that business owners may not understand how to fix the issues your site brings up. I also wonder if they'd really need recurring scans.

    1. 1

      Thanks @cblindsey3!

      I have the same concerns.
      Maybe recurring will nit work at all?
      Will need to work on user acquisition to check it.

      Also, it's true that the product is now "passive", and not "proactive". I mean it just detects problems, but does not fix them.
      Ideally in a far future, that could change ?

      1. 1

        I think recurring could work. Maybe you could offer a service to fix them if that's something you were interested in doing. You could also provide educational content to fix it which might also double as a form of SEO.