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[MVP Launched] RateUp: I built a Free calculator to help content creators stop undercharging.

Hello Indie Hackers!

I just launched the MVP for RateUp - Influencer Calculator and I'm seeking honest feedback from this community.

💰 The Problem I'm Trying to Solve
Content creators, especially micro-influencers on Instagram/TikTok, usually have no idea what to charge. There's zero transparency in the market, and most brands take advantage, offering random, lowball rates.

🚀 The Solution (My MVP)
I built RateUp (https://rateup-app.vercel.app/), a simple calculator that estimates the fair price for Stories, Reels, and Feed Posts based on:

Real Engagement (via followers/interactions).

Niche Market.

Country (currently BR and US).

The goal is to give creators a data-backed starting point for negotiations.

📉 The Challenge and Why I'm Here
I launched Meta Ads yesterday (focusing on BR/US) and the traffic is fantastic!

CTR (Click-Through Rate): 2.12% (BR) and 1.07% (US).

CPC (Cost Per Click): R$ 0.33 and R$ 0.53. Traffic is very cheap!

However: My Email Conversion is 0%.

🤔 I Need Your Help and Feedback:
In my current MVP, I ask the creator for their email before I show the calculation result.

My Key Question:

Should I change this? Should I show the calculation result immediately and then ask for the email in exchange for a 'Negotiation Guide' (Free PDF Lead Magnet)? (The low-friction/high-value strategy).

Monetization: What would be a fair price point for a future premium product (like a detailed PDF or a more advanced analytics tool)?

Any UI/UX feedback is highly appreciated.

Any insights from those who have scaled a SaaS or tool are incredibly helpful. Thanks for taking the time to test it out!

Cheers!

on December 15, 2025
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