Hello Indie Hackers!
I just launched the MVP for RateUp - Influencer Calculator and I'm seeking honest feedback from this community.
💰 The Problem I'm Trying to Solve
Content creators, especially micro-influencers on Instagram/TikTok, usually have no idea what to charge. There's zero transparency in the market, and most brands take advantage, offering random, lowball rates.
🚀 The Solution (My MVP)
I built RateUp (https://rateup-app.vercel.app/), a simple calculator that estimates the fair price for Stories, Reels, and Feed Posts based on:
Real Engagement (via followers/interactions).
Niche Market.
Country (currently BR and US).
The goal is to give creators a data-backed starting point for negotiations.
📉 The Challenge and Why I'm Here
I launched Meta Ads yesterday (focusing on BR/US) and the traffic is fantastic!
CTR (Click-Through Rate): 2.12% (BR) and 1.07% (US).
CPC (Cost Per Click): R$ 0.33 and R$ 0.53. Traffic is very cheap!
However: My Email Conversion is 0%.
🤔 I Need Your Help and Feedback:
In my current MVP, I ask the creator for their email before I show the calculation result.
My Key Question:
Should I change this? Should I show the calculation result immediately and then ask for the email in exchange for a 'Negotiation Guide' (Free PDF Lead Magnet)? (The low-friction/high-value strategy).
Monetization: What would be a fair price point for a future premium product (like a detailed PDF or a more advanced analytics tool)?
Any UI/UX feedback is highly appreciated.
Any insights from those who have scaled a SaaS or tool are incredibly helpful. Thanks for taking the time to test it out!
Cheers!