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33 Comments

MVP or Landing Page first?

I’m working on both a landing page and an MVP right now. Should I drop the MVP for a minute to get a landing page up and going then get back on the MVP or finish the MVP first and drop the landing page until I finish the MVP? Or should I just continue with both at the same time?

on January 16, 2020
  1. 14

    I would put a basic landing page out.

    Have a look at https://sumit.versoly.com/

    Filling the blanks out will help you understand what you're building and the features you will need for an MVP.

    1. 5

      This is amazing actually

      1. 3

        Thanks it was made by https://www.sumithegde.com/ as a PDF, I just built it as a responsive website.

    2. 3

      That’s awesome! I will use this as a guide to build my landing page. I’ve been struggling on the layout.

      1. 3

        Nice, if you need any help just @ me :)

    3. 2

      I really like this, just wish I knew about it a week ago haha.

      1. 2

        Ideally you change your landing page often so you have it now :)

    4. 2

      That helper template is both an excellent marketing move as well as a helping hand for those making their own landing page. Congrats, great work.

      1. 3

        Yeah it's a great resource make sure to check out https://www.sumithegde.com/ he created a PDF and I upgraded it to a website.

        1. 1

          Greate resource, thanks!

          1. 2

            Glad to see people finding the template useful. Thanks for sharing it around @volkandkaya :)

            1. 1

              No problem it is great content :)

  2. 7

    MVP's meaning has been changed over the years to the point some people consider landing pages to be MVP's.

    I am part of that contentious group that considers it important to create MFP's (Minimal Functional prototypes) first in order to truly understand if your product provides value.

    1. 1

      I totally understand. I guess my biggest thing is my mvp is a decent amount of work so I didn’t know if I’d be dumb not to create a landing page first to see if there’s a real market.

      1. 2

        Yeah, and that is totally understandable. The reason I stress MFP is because it will force you to ask yourself really difficult questions about value before you even get started and make you only pursue ideas of a higher caliber for the right reasons.

        It will also make you chose ideas that your passionate and tenacious about - success usually comes to those that are persistent enough, and unless you feel really strongly about something you might not be able to make it past some brick walls you will hit along the way.

        The reason this is an unpopular opinion is because it of course involves the risk that you are wrong, and tenaciously wrong, and wasting your time. But no matter what path you chose it will involve risk but I think the path of the MFP minimizes that risk.

  3. 3

    Definitely landing page.

  4. 3

    This is a tough call that I struggle with too. What I've found as a good way to decide, is if the product needs to be demonstrated to build trust with a prospect or user, then it's usually helpful to get an MVP up and functional.

    If the product is something familiar--better yet, a twist on something already in the market--then you might be able to perfect the landing page copy to test the viability before showing off the product with an MVP.

    As with any sort of product, filtering out and preventing false negatives of people saying "no" to your product for the wrong reasons is the challenge, and I think the decision tree should be:
    1.) what is the bare minimum needed to be shown to build trust quickly with a new visitor
    2.) first test resonance of the pain
    3.) then test pain tolerance, and what amount of money a customer is willing to pay to solve that pain.

    Combining 2 & 3 can sometimes lead to false negatives because if you're not sure how bad the pain is, putting a price on the pain before you have more data can make someone turn away and not consider your perfectly viable product.

    1. 1

      I like the way you put that. I can probably put up some of my ui designs to get the point across. I’m not to the point where price is even on my radar. I need to figure out the tech first. Haha. But once I get all that sorted out I’ll be able to think of that. I am though thinking of a freemium type pricing.

  5. 2

    I've decided to combine my landing page and MVP development. My MVP will support registering an account with your email address and password. My landing page will support providing your email address to be notified when the app is available. These two things are pretty much the same thing! So you could say my MVP is to have the app hosted and serving up a landing page that lets customers sign up for notifications/updates. I'll be able to easily turn those sign-ups into user accounts later simply by adding a password. And if this app doesn't take off I'll be able to re-use everything I'm developing now for the next one. ;)

    1. 2

      I like the way you think. Haha.

  6. 1

    Harry Dry will tell you ...
    https://www.youtube.com/watch?v=ytrZuE1JamY

    Validation is King.

  7. 1

    Sometimes you can get an MVP faster than a Landing Page. So, I'd recommend to always do whatever you can finish faster.

  8. 1

    Which ever you can do faster.

  9. 1

    If you're using React you might like https://divjoy.com. You can export a React codebase with both a landing page and starting point for your MVP.

    1. 2

      I am as a matter of fact. Haha. I love react.

      1. 1

        Nice! Let me know if it ends up working out well for you. Happy to send over a discount ;)

  10. 1

    anyone has feedback about the simple landing page of https://simpleboard.io/

  11. 1

    It really depends on the type of product you are building.
    If the product you are building is a B2C, go build the buzz first before the product. Keep your FB, Twitter, Instagram running and keep posting things related to your product.
    If you are building a B2B, just build the MVP, meet people and network.

  12. 1

    Definitely have a basic landing page so you can talk about your product and even get some early users. I've got 13 requests for early access on https://pageam.com in about 1 month.

  13. 1

    If you're ever looking for in depth feedback on your landing page, happy to help with this. Feel free to check my startup out, it's called Pastryy and we focus on providing in-depth feedback on your logos, websites or mobile app designs.

    www.Pastryy.com - V2 of the website is launching late next week with new features + new design!

    We have about 30 members and have provided feedback on 40 submissions since we've launched in November.

    Here's a sample of our feedback!
    https://www.notion.so/saucedesigns/Ugenly-Feedback-a7639dc9016b4aa084a2831762aed34d

    1. 2

      Design isn’t a strong point of mine so I may look into your service when I’m at that point.

      1. 1

        Sounds good! Let me know if you have any questions, would love to help improve your current design!