MVP: Sales-optimized website from one picture
Hi, Thank you for reading this post.
At a hackathon at work I created an MVP.
The problem: Making a website to sell online is too hard.
The solution: Don't build a website. Just take a picture, we do the rest.
That's how One Pic (OP) was born.
Now I want to validate if there's a market for it. That's why I used unbounce to create the Landing Page. Please share your honest feedback, only then I can learn/improve.
http://unbouncepages.com/one-pic-and-youre-selling-online/?utm_source=ih
Thank you all. I appreciate your help
P.D: Due to some free quota, only 30 websites can be created with OP. So try it out if you're interested.
P.P.D: It uses OpenAI's GPT-3 to generate text. That's cool too, you should check it out.
P.P.P.D: Here's a demo selling noise cancelling headphones, and another one selling bread
I'm going to say I wouldn't use this - especially with auto-generated copy for the product. Being a professional copywriter, I believe you can't leave that aspect of sales to a machine. The copy on the demo pages for the headphones and the bread was clunky, and poorly written (bad grammar).
That's great feedback @strangebrew!
I agree with your points, it's definitively far from a finished product.
You say that you wouldn't use this. Would you use it as a starting point, or you prefer blank canvas to start with?
Thank you for your time and honesty. That's really valuable
Hi Jonathan, I wouldn't use this for the lack of compelling copy. But also, I disagree with the premise that a website is too hard. Forget Wix, Weebly, or the like. With a company like Unbounce, I can have a one-page sales page up in a day, complete with analytics and the ability to split-test my copy - which is not computer generated.
When launching a product, there is too much at stake to use an auto-generated site. The image is critical. The copy is critical. The website is your salesperson. It HAS to be compelling. I just don't feel that the example sites were compelling.
I agree with you Curtis. Launching a product is a use case I wouldn't recommend this tool for. When I read "launching a product" I imagine something more elaborate, like a sleep-tracking band or something similar. Is that what you refer to? In that case, OnePic. isn't helpful.
So we are talking about different targets, I believe. I want to provide a dead-simple tool for less tech-savvy people to build a website. Unbounce is way too hard for my mom for example; taking a picture is not. Also, my mom wouldn't "launch a product", she's more likely to sell home-made yogurt.
In regards to the copy and the other parts of a website, you also have a point. The current content generation is poor, it was also made in a couple of days.
Do you see a use case where this tool (with some more work to make it better) would be valuable?
Thank you again for your time and sharing your opinion Curtis. I'm finding this discussion really insightful
Thanks for clarifying the audience. You are wading into deep waters with some big sharks if you're going after the completely ignorant. Wix, Weebly, Squarespace, and Go daddy are throwing millions of dollars at this market.
Here is my $0.02...
Don't try selling technology to the technologically ignorant. There's way less effort involved to develop something for a market that is savvy about tech. In both cases you need to code the app. In both cases you have to set up a marketing campaign. The difference is in how much of your marketing effort has to be spent educating the end user.
I tried for years to sell online marketing services to mom and pop local businesses. I should have just played video games and je@#÷d off. It would have been more productive.
The best way to know the truth is to talk to your audience. Find 25-50 people who are your IDEAL audience and ask them what their biggest frustration is and how much they'd pay to solve it. Then if your product sounds like it is for them, ask them to get a credit card and pay while on the call. Get them to prove the concept by spending their money.
I would be ABSOLUTELY certain before spending anymore time and money.
That's great advice Curtis. Thank you for sharing your experience. I'm kind of obsessed with simplicity and could go the wrong way if I don't pay extra attention.
I like your statement: "Don't try selling technology to the technologically ignorant". That's actually what I want to achieve. To quote the Disney folks: “WE DON'T STOP UNTIL THAT TECHNOLOGY CAN'T BE SEEN.”
I'll get to work and start the conversations with my ideal customers. I'll make sure to start working on something once I have orders, money in my bank.
Thank you again. Have a great weekend
Hello,
Interesting idea!
BUT I wasn't 100% sure what the product is. Would an example help? Maybe show what the outcome of a certain picture would be?
-Dan
Hi @deekay0, the product is a "website builder" and the website is built from a photo. Examples of websites built from a photo are websites for noise cancelling headphones and bread
What could I add to the landing page to make it easier to understand?
Thank you for taking the time to review it and writing a comment. I appreciate it!