My 2020 Pricing & Growth Strategy

Hey Hackers,

I just launched my product MVP on May 16, 2020: https://snackpage.io

It's a landing page builder for small businesses. Think of it like LinkTree on steroids because you can add photos, videos, text, etc.

1. Users can signup for a free account with limited features (the features are similar to Linktree)

2. After signup, the users are redirected to an OTO page for a heavily discounted annual account.

The annual account adds features like integration with MailChimp, Google Analytics, Facebook pixel and you can create signup forms.

Here's why I'm doing it this way.
Free account - I've done internet marketing before having an email list has definitely been useful (it's paid for a trip to Portugal a couple of years ago). I'm treating free accounts like lead magnets to build an email list that I can eventually convert. So far in under 24 hours, I've had 7 free account signups and 1 paid account.

I've currently lined my annual account pricing near LinkTree Pro's ($67/annually). However, the apps regular annual pricing (ie. clicking the upgrade button in the app) is $197/yearly. The plan is to sell and keep increasing the price until conversion numbers drop so I can find the correct market pricing for my product.

Most importantly, I want to get feedback in order to add new features and improve the product. I believe that the base product will change over time but I picked an existing market with an existing competitor to make finding customers easier.