Saturday morning. 7:23 AM.
I'm at the kitchen table sending LinkedIn connection requests before my family wakes up.
My daughter walks in. Watches me for 2 minutes.
"Dad, why are you typing the same thing over and over?"
I looked at my screen. She was right.
Same message. Different names. 40 times. Every Saturday for 8 months.
I told her: "It's how I find clients, honey."
She said: "Can't the computer do that?"
Out of the mouths of babes.
The embarrassing truth:
I'd been spending 12-15 hours/week on "LinkedIn strategy."
Sunday mornings: Schedule posts for the week
Weekday evenings: Send connection requests
Saturday mornings: Follow up with everyone who accepted
What I told myself: "This is networking. It has to be personal."
What it actually was: Repetitive clicking that a 9-year-old could see was automatable.
The shift:
I built Bearconnect not because I loved automation.
I built it because I hated missing weekend soccer games to "do LinkedIn".
What changed:
Same strategy. Same messages. Same targeting.
Different: I got my Saturdays back.
Post scheduling: 30 minutes on Sunday, done for the month
Connection requests: Set audience filters once, runs automatically
Follow-ups: Pre-written sequences, triggered by acceptance
Result:
Made it to 12 soccer games this season instead of 3.
Still closed 28 clients (vs. 19 last year with manual work).
The part nobody talks about:
Tools like LinkedIn automation aren't about being lazy.
They're about being present for what actually matters.
What task are you doing manually that your 9-year-old would call you out on?
(Because kids are brutally honest about wasted time.)