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My 9-year-old asked me why I was "typing the same thing 40 times." I didn't have a good answer.

Saturday morning. 7:23 AM.

I'm at the kitchen table sending LinkedIn connection requests before my family wakes up.

My daughter walks in. Watches me for 2 minutes.

"Dad, why are you typing the same thing over and over?"

I looked at my screen. She was right.

Same message. Different names. 40 times. Every Saturday for 8 months.

I told her: "It's how I find clients, honey."

She said: "Can't the computer do that?"

Out of the mouths of babes.

The embarrassing truth:

I'd been spending 12-15 hours/week on "LinkedIn strategy."

  • Sunday mornings: Schedule posts for the week

  • Weekday evenings: Send connection requests

  • Saturday mornings: Follow up with everyone who accepted

What I told myself: "This is networking. It has to be personal."

What it actually was: Repetitive clicking that a 9-year-old could see was automatable.

The shift:

I built Bearconnect not because I loved automation.

I built it because I hated missing weekend soccer games to "do LinkedIn".

What changed:

Same strategy. Same messages. Same targeting.

Different: I got my Saturdays back.

Post scheduling: 30 minutes on Sunday, done for the month

Connection requests: Set audience filters once, runs automatically

Follow-ups: Pre-written sequences, triggered by acceptance

Result:

Made it to 12 soccer games this season instead of 3.

Still closed 28 clients (vs. 19 last year with manual work).

The part nobody talks about:

Tools like LinkedIn automation aren't about being lazy.

They're about being present for what actually matters.

What task are you doing manually that your 9-year-old would call you out on?

(Because kids are brutally honest about wasted time.)

posted to Icon for group Growth
Growth
on January 7, 2026
Trending on Indie Hackers
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