I've been building an AI video agent: you throw in one clip you filmed on a phone, it writes the script in your voice, cuts the pauses and bad takes, times captions to your speech, adds music and b-roll, and posts the result to YouTube Shorts, Reels, TikTok and Telegram.
The engine works. It has produced a few hundred reels for my own channels. I do not open an editor anymore.
Here is the part I keep staring at. Last month Google showed my site 164 times and sent 6 clicks. Six. My blog has 55 topics in five languages, the markup is clean, the sitemap is fine. Nobody knows the thing exists.
So today I stopped building and spent the whole day on distribution instead: listed the product on eight directories, put 19 videos on a fresh YouTube channel, and wrote a comparison piece against the closest tool I could find. First time in months I shipped nothing to the codebase.
Two things I already learned the hard way:
1. One directory rejected me as a "generic AI video generator". I do not generate video, I edit footage people actually filmed. Wrong category is not a small thing, it decides which shelf you die on.
2. I nearly wrote "trained on a million videos" in my own comparison article. It is not true, so it went out. In a niche this noisy, the checkable claim is the only one worth making.
Next month I will post the same numbers again. If they do not move, the problem is me, not the algorithm.
Video tools usually win on speed to output, not just capability.
The key question is how fast someone gets something usable.
Are users getting value in their first session?
That is exactly the right question. The honest answer is that I do not have enough first-session data yet. Monty is still pre-launch, so I have a working pipeline and a waitlist, not proven activation.
The test now is simple: can a new user upload one clip and get something publishable without me explaining anything? Until that happens consistently, the speed advantage is still theoretical.
Have you tried any direct outreach to target users? The launch directory approach feels like a very slow game. If you want, I'd like to do a live video review with honest reactions and feedback.
I have, but far less than I should. The directory run made that painfully obvious. It is safe, measurable work, but it does not replace talking to actual target users.
I would genuinely take you up on the live review. Honest first reactions are exactly what I need right now. Where is the best place to coordinate?
Here is your free review video. Happy to dive in further. Let me know if this is helpful. https://betabloom.app/v/T3Rm_VOhpW1qTYikvYlQ21JLk4qi7u00
I'll record and share with you. I have a backlog of products to record - will try to cover yours today but may be Monday.
What stood out to me is that the challenge isn't just getting discovered—it's getting categorized correctly before discovery even happens.
A product can be technically impressive and still disappear if people place it in the wrong mental category. Sometimes the positioning decision comes before the distribution decision.
Exactly. I made this mistake myself by describing Monty too broadly as an AI video tool. That puts it into a crowded bucket with generators and traditional editors.
The specific job is turning footage you already shot into a finished, brand-consistent video and publishing it. I am tightening the positioning around that outcome before pushing distribution harder.
That’s a meaningful shift. I’d be interested to see what changes once the tighter positioning is in front of the market. What are you watching most closely to judge whether it’s landing?