My biggest lesson after 10 years in business.

It’s been about 10 years since we started Holstee (www.holstee.com) — that’s almost 1/3 of my life dedicated to building one company.

We have experienced wonderful successes, but also our share of challenges.

In the early years, during tougher times, I used to hope for that one epic partnership to go through, that one large sale to close, that one journalist to finally reply to an email we sent, or that one product idea that would “change everything”.

Ten years later, I’ve come to appreciate that there is rarely “that one” thing that will catapult an idea or business to the next level — there is no silver bullet.

Even if you land that big opportunity, it’s just the first step, and more often than not, it’s just the beginning of deep and important work.

There is rarely “that one” thing that is going to change everything.

Business, like life, is just a series of steps — one after the other.

If there is a project you are working on, remember to find joy in the process, step by step and day by day.

Instead of constantly waiting or seeking that one thing, allow consistent effort and follow-through to be your greatest strength and source of fulfillment.

One step at a time.