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My churn reduction software went live! Now I would love to hear your feedback!

by Gabriel

I have big plans. I want to change the way companies build new features. while everyone is talking about customer centricity, only few are doing it right and systematically.

Right now I am focusing on churn reduction through customer feedback so you can approach churning users better. Also their feedback is key since you know on what to iterate if you talk to your users.

Later I will implement an integration that works similar to Google Analytics that identifies churn threats before they occur, so you can take action when it's actually not too late.

With all visions aside: I really depend on your feedback and I would love to hear your thoughts! Rip it apart if you want to – the better the feedback the better the product!

https://www.watchwork.co

Gabriel's avatarGabriel
on July 28, 2022
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  1. 1

    Philipp from Switzerland here. My initial reactions

    • it looks professional. The "early adopter" icons look nice and also the explanation on the start page. Everyone wants to reduce churn :)
    • sign up and stripe flow are smooth
    • then I somehow got stuck. The only thing I saw was a link to a survey. The survey looks good and I see how this feedback would be valuable. But would I pay 30$ a month just for having a survey? I know surveys from hotjar and I could have them for less
    • I assumed that I could include some javascript into my customer flow so you could predict which customer would churn. Is there such a thing? Because for this I would be willing to pay the 30$ bucks, after the initial free trial
    • I find it hard to put the survey at the right place. In the websites I'm building a churning customer just doesn't come back again. He doesn't actively tell me that he's going away now. Do you have suggestions for these? Would I add the survey link into an email campaigns?

    You asked to be honest, so that's what I tried to be :)

    philkellr's avatar philkellr
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    4 years ago
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      Hey Philipp,
      thank you so much for your feedback! I will answer your questions and comment your feedback in order :)

      • Thank you
      • Thank you :D
      • Yes you are right. Right now Watchwork is just a survey you can redirect your churning users to when they are about to leave or already left. nothing more and nothing less. I try to lie the focus on the analytics which tells you which areas of your product need to be optimized, but indeed: its just a survey from now and there are plenty of alternatives.
      • That is right. The plan is to implement such features which works like a automated analytics/churn detection thing. The patterns that churning users go are pretty similar to one another so I am optimistic to develop such functionality. With larger quantities you are able to predict when and if a user is churning days before it happens. But right now its just a survey. I figured that I need to start somewhere and not put too much time in the development of such a heavy set of features. How do you think can I get my first paying users to then make a smooth transition to a full fledged software? Should I develop the real thing right away? My plan was to use the initial version as starting point and improve gradually. It would take me too much time to do it right now, so I was hoping on getting some traction first.
      • If you are an app owner you probably have some sort of email campaign tool such as mailchimp, mailgun or sendgrid. I assumed that if a user is churning you are sending him an automated email where you can put the survey link into. Pretty rudimetary, but again .. MVP and stuff. Maybe I should consider working on a larger set but then I have the problem of building something that might not be used later.

      Thank you very much for your feedback! I really appreciate you trying the software in the first place and making the move to actually sign up entirely, even if the software might not be the right thing for you. 🎉☺️🙏

      Gabriel's avatar Gabriel
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      4 years ago
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        sounds like a good plan to start with "survey only" first and then add the machine learning part later! As far as I've seen you're two people in this, right? Would you be able to cover the machine learning part yourself or would you seek for outside help for this part?
        I'm wondering if people would be willing to pay so much "just" for a survey. What's your target audience? How would you bring the word out? Would you be willing to have early adopters pay a "lower price" if they in turn help you feed your machine learning you plan for later?

        philkellr's avatar philkellr
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        4 years ago
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          No, I am working on this project alone :)
          You are right, the pricing part something that needs to be validated in the first place. My target audience are SaaS companies with a large focus on customer centricity which have not reached PMF yet. Also I am no SaaS marketing expert, so I have no idea on how to bring the word out to be honest.
          Of course I would offer a lower price for early adopters, so they can give me more insights and stuff. That would be smart I guess.

          Gabriel's avatar Gabriel
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          4 years ago
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