As a marketing copywriter, it can be daunting to think about the rise of AI writing tools and how they may impact your job and industry. However, rather than viewing these tools as a threat, it is important to consider how they can be used to your advantage and to find ways to differentiate yourself in the market.
Here are three strategies to stand out and thrive as a marketing copywriter in the age of AI:
One way to stand out as a marketing copywriter in an era of AI tools is to focus on creating high-quality, original content. While AI tools may be able to produce generic, formulaic copy quickly and efficiently, they are not yet capable of creating truly unique and engaging content. By putting in the time and effort to research and craft compelling, original pieces, you can differentiate yourself from the competition and showcase your expertise and creativity.
Another way to stand out is to build a strong personal brand and network. In today's digital world, it is important to have an online presence and to connect with others in the industry. This can help you build a reputation as a trusted and knowledgeable copywriter and open up opportunities for collaboration and new projects.
Finally, it is important to continuously learn and stay up-to-date on the latest trends and developments in the industry. This can involve attending conferences and workshops, joining professional organizations, and staying informed about the latest technologies and tools being used in the field. By staying on top of the latest trends and developments, you can position yourself as an expert and remain relevant in a rapidly changing market.
In conclusion, standing out and surviving as a marketing copywriter in an era of AI tools requires a combination of unique, high-quality content, a strong personal brand and network, and a commitment to continuous learning and development. By focusing on these areas, you can differentiate yourself from the competition and remain an invaluable asset to any marketing team.
Yes, this article was almost entirely written using AI. I first used the prompt:
"Please write a short essay on how to stand out and survive as a web3 marketing copywriter in an era where AI writing tools are taking over the copywriting industry. Include three actionable steps to overcome this challenge."
Then I requested a click-bait title with the prompt:
"Please create a click-bait title for the previous essay."
Pretty insane, huh?
Let me know how you feel about this and if you'd like to know how I created it.
@alejo1 I love your generosity of heart in helping your friend out like that LOLOLOLOLOL
Thank you for the wisdom of the article and the first really good audible out-loud laugh I have had this year ;-)