My experience spending $100 on Reddit ads

I also tried an reddit ad for my big bang launch newsletter and I think I've got 8 subscribers after spending about $69 on it.

Clicks so far is: 120

It's still pretty expensive and I'm trying to optimize it further. The key to reddit ad seems to being personal and not like an ad.

Here is the link to my ad: https://www.reddit.com/user/nithin_jawahar/comments/112rmb7/i_interview_makers_whose_product_ranked_top_3_on/?p=1

I try to optimize my reddit ads by following some case studies of successful reddit ads. Let me know if you're interested to read them and I will share it here.

I also use Reddit as a source for attracting new subscribers without paying for advertising, and it has proven to be successful. The key to success is finding communities that would be interested in your product or service. For example, topics like sports, busy workers, and entrepreneurs might be a good fit. It's also important to look for niche markets where you can find your specific audience, as these communities tend to have the highest conversion rates. Additionally, commenting in these communities with a Reddit username that references your business can also help attract visitors to your website.

Reddit, in general, seems to be very anti-promotional. The users will complain if you share any sort of link, even if it is useful. I remember sharing a link to a 100% free service, and someone replied that I was "clearly being paid" to promote the product. facepalm. I wouldn't doubt it if the users there click links purposely knowing they're not signing up.

I've had the best luck (with everything I've ever done) with Facebook (ads and organically from groups).

I believe that $100 wasn't worth it. Maybe Facebook ads have better CTR?

This is really interesting, I thought you'd get a real uplift with that spend!

Do you have some insights on the user behavior on your landing page? Like how long did the Reddit people stay?

I personally don't have Reddit ads experience, but from an outside perspective I feel that your landing page isn't too attractive / expressive.

If I don't want something badly, I will not give my email address away.

Probably you value proposition (Fitness inspiration and home gym design ideas, Stunning pictures of home gyms, Original and different ways to upgrade your home gym, community of like-minded folks) is too weak for most of the people who saw the page.

Also, what was the Reddit copy? What made the user click on the ad? Maybe there is a mismatch between the landing page and the ad?

Do you know for sure that your ads were showing on the right subreddits?

I'm asking because I saw sooooo many times the ads that just should not be shown there, absolutely, never ever.

Thanks for the results, I considered using Reddit ads as well but yeah they seem pretty useless.

There are tons of subreddits which allows anyone to create hyper-personalized Ads.

realy? dont bad, good job

reddit dont have saas option in reddit ads then what option we will select for saas promotion?

I have never used Reddit for running paid ads, but for me, it has worked for free. However, the conversion rate is not as high as other platforms. Nonetheless, the people on Reddit are professionals and they understand the value and power of digital products.

I haven't tried Reddit ads yet and I've heard both good and bad things about it.

What did your ad say? I'd also expect at least a few conversions. What's your normal conversion rate?

Well, I just started a campaign using Google Ads for a desktop file manager for developers. Discovered that all (100%) ads were served on mobile apps (like QR code and games) for mostly people aged 65+. Even though in my settings I had mobile -90% (which is the maximum allowed by Google).
And when I removed content network, they disapproved the ads because (from what I understand) the domain of the certificate (my company) is not the domain of the software (the software name).