My experience with AppSumo marketplace

I was skeptical at first, thinking that offering a low-cost lifetime deal on AppSumo marketplace for my SaaS might jeopardize my usual sales generated on my website, so I was delaying this decision for few years already.

Then I received a message inviting me to add my product to AppSumo. I decided to give it a try and I am very happy about the results.

I have Auto Affiliate Links WordPress plugin that I previously sold only on my website and was making about $1k/month in sales.

I launched on AppSumo in 2022, and I made about 30k in 3 years, basically doubling the revenue generated by the SaaS. My fear that it would affect my usual users was not realistic. There was no effect on conversions on my site.

It looks like AppSumo have it's own user base that are looking for good deals, and my product benefited by making it available in their marketplace. I have reached customers that I would not have reached otherwise.

I read that a lot of people said that the revenue was low while they had to provide lifetime customer support. I have to mention that I was not on AppSumo select, instead I was on self-listing marketplace, which gave me about $55 from a $79 sale.

I also read that most AppSumo sellers are profiting from upselling other versions. I did not to this yet, because I am not working full time at this product and I never had the time to create something else.

However, these days I have integrated AI in Auto Affiliate Links, and since it is using API that cost money, probably I have to offer a version where I charge for API usage.