My experience with 💌 Newsletter sponsorship // Useful for solo founders
TL;DR:
The overall results:
- I have reached out to 37 newsletters
- 20 of them have replied
- 10 are considering it - they said they'll think about it
- 7 declined - 3 of them also requested an upfront payment, and the others my product wasn't a good fit with their audience
- 3 have accepted
The business results:
- 61 visitors
- 16 signups
- 3 sales
Important note: I haven't paid for this, it was 100% affiliate commission based
My key learnings from this:
- there is an airable database for almost everything - you don't have to pay for fancy outreach platform
- you can do a sponsorship newsletter with a low budget and even an affiliate commission based
- the key to driving sales is a good match with that audience - I was featured in a +12K newsletter, got traffic, but no sales
- the best-performing newsletter had roughly 500 subscribers, but it was a perfect content-audience fit
Interested in the full story?
Here is the link https://www.thebootstrappedway.com/blog/newsletter-sponsorship-for-info-products
