There are a couple of video editors in my family, and I'd somehow become their file-conversion guy. The asks were always the same flavor: turn this EDL into a spreadsheet so a producer can read it, turn these SRT subtitles into the format Avid wants, get captions into or out of Premiere. Every one of these is five minutes of scripting for a programmer and a genuine wall for an editor on a deadline.
After the third or fourth "hey, can you convert this real quick," I built cutconvert.com so they could stop waiting on me. EDL to CSV, SRT/VTT both ways, Avid caption files, transcripts into Premiere's import format. Batch upload, get a ZIP back. Free tier, $9/mo, or a $7 one-time pack if you've got one big job and don't want another subscription.
The rabbit hole moment: they also wanted Premiere's .prtranscript transcript exports converted, and it turned out nothing converts those — it's an undocumented binary format that Adobe forums have been asking about for years. Decoding that took a couple of weekends and is now the one converter where the site is genuinely the only option on the web.
Week 1 reality:
- #1 on Google for "what is an edl file", #3 for "edl to csv converter", zero backlinks — surprised me
- ~120 impressions/day but ~2 clicks (positions 4–10 don't get clicked, who knew)
- Revenue: $0. Nobody's hit the paywall because nobody's found it yet
- The niche is real but small, so the plan is a wide net of converters + guides rather than one hero page
Happy to answer anything about the stack (Next.js + Convex + Autumn), doing SEO in a tiny niche, or building for a profession you're not part of. And if you know a video editor: what file format makes their life miserable? The roadmap is basically "the next annoying file."
The most interesting signal here isn’t SEO or monetization—it’s that the product started as repeated human requests inside a workflow. When tools emerge from being “the person who does this for me,” they tend to surface edge-case formats that no one builds for until they become unavoidable bottlenecks.