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My family's video editors kept asking me to convert files for them, so I built them a converter site. Week 1: ranked #1 on Google, made $0

There are a couple of video editors in my family, and I'd somehow become their file-conversion guy. The asks were always the same flavor: turn this EDL into a spreadsheet so a producer can read it, turn these SRT subtitles into the format Avid wants, get captions into or out of Premiere. Every one of these is five minutes of scripting for a programmer and a genuine wall for an editor on a deadline.

After the third or fourth "hey, can you convert this real quick," I built cutconvert.com so they could stop waiting on me. EDL to CSV, SRT/VTT both ways, Avid caption files, transcripts into Premiere's import format. Batch upload, get a ZIP back. Free tier, $9/mo, or a $7 one-time pack if you've got one big job and don't want another subscription.

The rabbit hole moment: they also wanted Premiere's .prtranscript transcript exports converted, and it turned out nothing converts those — it's an undocumented binary format that Adobe forums have been asking about for years. Decoding that took a couple of weekends and is now the one converter where the site is genuinely the only option on the web.

Week 1 reality:

- #1 on Google for "what is an edl file", #3 for "edl to csv converter", zero backlinks — surprised me

- ~120 impressions/day but ~2 clicks (positions 4–10 don't get clicked, who knew)

- Revenue: $0. Nobody's hit the paywall because nobody's found it yet

- The niche is real but small, so the plan is a wide net of converters + guides rather than one hero page

Happy to answer anything about the stack (Next.js + Convex + Autumn), doing SEO in a tiny niche, or building for a profession you're not part of. And if you know a video editor: what file format makes their life miserable? The roadmap is basically "the next annoying file."

https://cutconvert.com

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CutConvert
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    The most interesting signal here isn’t SEO or monetization—it’s that the product started as repeated human requests inside a workflow. When tools emerge from being “the person who does this for me,” they tend to surface edge-case formats that no one builds for until they become unavoidable bottlenecks.