My favourite landing page formula.

The headline format is interesting, basically:

[verb] [object] [a word that has to do with making something faster/easier/cheaper i.e. instant gratification).

eg.
"Change" = verb
"someone's life" = object
"today" = quantifier (do something fast)

Even the second example, can be re-formulated as:
"You'll love" = verb
"a smile" = object
"for less than $3/day" = quantifier (do something cheap)

Thanks Harry, I'm helping with writing a landing page right now so this kind of advice comes really handy.

Cheers Tobe. Landing Folio is pretty handy. I'm also putting together some nice components for a new article :)

I think one is a subset of the other. Julian’s post focuses on the subtitle section of the main value prop. Combining the two should make for a killer landing page.

So, Julian's observation works best for the subtitle section. Or whatever you're writing beneath your title.

My “formula” is broader: title, subtitle, image, social proof, CTA.

So both can work simultaneously. But also it's not black and white. There's 100 ways to layout a landing page. Just highlighting one which is pretty fool proof.