Heya. I realised yesterday that sooo many good landing pages follow this simple formula.
So I annotated some examples. If you're a bit lost making landing pages I think if you follow this (at least above the fold) you won't go too far wrong.
How do you think they arrived at such a visually similar style? Are they all using the same popular theme / site builder? Or are they coping some other popular example? I mean even the colours and fonts.
When I see this aesthetic style on one site, I associate it with the quality and established of others. Like a fashion trend. Great way to signal quality and credibility.
I think one is a subset of the other. Julian’s post focuses on the subtitle section of the main value prop. Combining the two should make for a killer landing page.
So, Julian's observation works best for the subtitle section. Or whatever you're writing beneath your title.
My “formula” is broader: title, subtitle, image, social proof, CTA.
So both can work simultaneously. But also it's not black and white. There's 100 ways to layout a landing page. Just highlighting one which is pretty fool proof.
Heya. I realised yesterday that sooo many good landing pages follow this simple formula.
So I annotated some examples. If you're a bit lost making landing pages I think if you follow this (at least above the fold) you won't go too far wrong.
Any questions, I'll be in the comments :)
The headline format is interesting, basically:
[verb] [object] [a word that has to do with making something faster/easier/cheaper i.e. instant gratification).
eg.
"Change" = verb
"someone's life" = object
"today" = quantifier (do something fast)
Even the second example, can be re-formulated as:
"You'll love" = verb
"a smile" = object
"for less than $3/day" = quantifier (do something cheap)
Thanks Harry, I'm helping with writing a landing page right now so this kind of advice comes really handy.
Thanks Harry, great post.
How do you think they arrived at such a visually similar style? Are they all using the same popular theme / site builder? Or are they coping some other popular example? I mean even the colours and fonts.
When I see this aesthetic style on one site, I associate it with the quality and established of others. Like a fashion trend. Great way to signal quality and credibility.
I've noticed this too. Great analysis. I've been wondering where to find some great landing page templates like this. Either Wordpress or html.
Cheers Tobe. Landing Folio is pretty handy. I'm also putting together some nice components for a new article :)
This or that moment,
I saw this tweet a few days ago: https://twitter.com/Julian/status/1337831019546779649
Which method wins?
I think one is a subset of the other. Julian’s post focuses on the subtitle section of the main value prop. Combining the two should make for a killer landing page.
^ exactly this
So, Julian's observation works best for the subtitle section. Or whatever you're writing beneath your title.
My “formula” is broader: title, subtitle, image, social proof, CTA.
So both can work simultaneously. But also it's not black and white. There's 100 ways to layout a landing page. Just highlighting one which is pretty fool proof.
Okay so OBVIOUSLY this doesn't work for everyone, I just visited
They don't do this, so I think your method works for companies that aren't very 'public' - or less known to say the least..
I mean also Intercom...they think outside the box