My first SaaS side gig hit $10K ARR - now I’m starting again

I’m back at zero with a new SaaS, built to help solopreneurs launch marketing fast.
My first goal? Land the first 10 users.

Here’s the journey so far - and why I’d love for some of you to join me on the next step.

Learning at scale

I joined my first startup when it was doing about $10M ARR. By the time I left, we had grown it to nearly $1B ARR and close to 3,000 employees.

It was a wild ride. I learned how to ship fast, wear many hats, and later how to manage people in a massive org.
They taught me how to take a skill - being an all-arounder - and make it a superpower.

Still, after a while, I asked myself: what’s next?
I wanted to know what it feels like to win a customer myself. To build something and ship it directly into their hands.

First side project

That led me to seatsmng.com.

From my SaaS experience, I knew IT managers struggled with inactive users. They were both a security risk and a waste of money. The solution seemed obvious: just build a tool to deactivate them.

But I was still at my day job, I didn’t have much time, and honestly, I needed to build my confidence step by step.
So I decided to start smaller: build a very focused version just for Atlassian.

I launched with one simple checkbox - deactivate users after 90 days.
A week later, I had my very first install. I was so excited!

After that, I invested a bit more, and after 3 weeks I got my first paying client.
Once I started doing social listening, I was getting a steady 2 new signups per week.

I even tried investing $300/month in Google Ads, but honestly, I didn’t see much impact.

In total, seatsmng.com reached about 80 installs, with 15 paying clients - many of whom still pay today.
It grew to around $700/month in revenue. Not life-changing, but it gave me two big lessons:

1. Even solving a problem with a small, simple solution could be rewarding - I got to work with users, help them, and earn money directly into my own pocket. I also saw I didn’t need to raise money or build a big team to make something real; I could start small and grow gradually.
2. The right tools make all the difference when bootstrapping distribution - and they have to be simple enough for solopreneurs to apply.

But eventually, I plateaued. I wasn’t sure how to break past that level, and I realized I wanted to build something with more potential to scale.

Starting again from zero

Now I’m building GTM Launcher.

It’s built around the lesson that building is easy, but distribution is the real challenge.

My take: today you can spin up a product with a prompt to Base44 or Lovable and have something live in hours. But there’s no “magic button” for awareness. Marketing still feels slow, heavy, and overwhelming for most founders starting out.

That’s what I want to change.

With GTM Launcher, I want solopreneurs to be able to launch their marketing super fast, get their first clients and attention, and spend more of their energy where it counts - on their product and the people they serve.

Looking for the first 10

I’m looking for my first 10 users - the “Founding 10.”

This won’t just be about using the tool, but about shaping it with me: sharing feedback, suggesting features, and helping me figure out where it brings the most value.

👉 If you’re in your early days and struggling with marketing, I’d love for you to join.
👉 I’ve opened a small Slack just for these early users. DM me if you’d like an invite.
👉 Or email me at [email protected] / book a quick chat.

I hope I can get to know some of you, learn from your experiences, and build something that truly helps. 🙌