I stumbled on flippa in May 2021 while looking for on online business to buy and grow. Long story, short, I didn't buy a business- not yet. I chose to create a starter site and sell instead.
I wanted something with the least cost and found that building an Affiliate website around travelpayouts.com would be a quick win. There was sizable interest in the travel niche on flippa, despite the impact of the pandemic. Evidently, flippers were hoping for a great rebound in the travel industry post-covid ( it's happening).
Sold my first site for $87. Cost was $9 for domain name, $15 (+ $7 because I had to relist) for flippa listing fee. Net profit was $56. Not bad for something completely experimental. Of course I spent couple of hours on the WordPress site and understanding travelpayouts.com.
It took me two months to make my next sale of a similar site for $60.
In October, I listed another site in the travel Affiliate niche as before. The auction ended without my reserve price(minimum sale price) being reached. Negotiations are currently in progress with interested buyers. Here's that listing:
All the while, I was interested in listing a unique website. The easiest for me would be a course website since it's my business already. Still wanting to test the waters, I created a WordPress course site and listed it.
How am I standing out with this one?
The course videos are unique. No resales after this. Whoever buys can claim authorship 100%. Here's that listing:
I don't know how it'll go. I'm waiting and watching. But I'll sure update you!
I've been thinking of buying a business on there for awhile. But I wonder if I'd be better off just building it myself and putting the money into marketing.
Hi @bryanLee! If you can and have the bandwidth to build, it's probably a lot better. I've found that buyers on flippa are generally in these categories:
Non-tech folks with the marketing skills or budget to grow an online business. This group typically buys starter sites without any revenue. Or they go for sites with a small revenue but with high growth potential.
Tech people who don't have the bandwidth to build a new project from scratch. This group might know seo super well as an added advantage. So they pick a starter site, fix ux/ui issues and grow with seo. They may sprinkle a little paid marketing but the primary focus is seo.
In any case, if you can find a low-competion high growth/traffic niche, I'd suggest you either build it or buy a starter site to build on.
I pulled one of my aged domains off the market to do something similar few days back. Looking at writing skyscraper articles and growing the site for the next 6 months or so. Depending on what happens, I'd sell or keep😉.
I don't know If I've bored or helped you.
So the majority of people buy starter sites on there to save time you're saying? Do you think the more expensive sites with $1000 + MRR are not worth buying?
No, not the majority. I don't have the statistics. My comment was relative to your original question. People definitely buy lots of established assets and you should buy if that's the best option for you.